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Supliful Review: A Platform That Fails Small Businesses
Supliful once positioned itself as a small business-friendly platform, but their recent shift to charging for previously free services proves they’ve lost sight of that mission. This sudden move clearly indicates their original business model was flawed, and instead of finding a sustainable way to support entrepreneurs, they’re now passing their failures on to their users. It’s clear they were bleeding money, and instead of fixing their own inefficiencies, they’ve decided to charge the very people they claim to support.
This change feels like a desperate attempt to recoup losses—probably under pressure from investors—by squeezing more money out of small businesses that simply cannot afford it. It’s a shame that Supliful has gone from an accessible platform to one that’s out of reach for the entrepreneurs who need it most. Their pricing strategy is designed for those with deep pockets, not the small business owners they originally targeted.
What’s worse, this decision further proves that Supliful’s model isn’t working. If it was truly built with the success of small businesses in mind, they wouldn’t have to impose these steep fees. It’s clear that their platform is no longer a profitable or sustainable option for small entrepreneurs. Instead of acknowledging their own mistakes, they’re pushing the financial burden onto their users, making it nearly impossible for small businesses to succeed here.
This shift speaks volumes about where Supliful’s priorities lie, and it’s certainly not with the small businesses they once claimed to support.
Dear The Cannabis Veteran,
Thank you for taking the time to share your perspective. We understand that changes like these can be challenging, and we appreciate the opportunity to address your concerns.
Over the past three years, we’ve been committed to helping small businesses grow by providing free access to all of Supliful’s features. This allowed entrepreneurs like yourself to build stores, develop products, and generate revenue without any platform fees. However, to keep expanding and improving the platform, it’s essential that we transition to a sustainable model that supports the continued development of new features and enhancements that benefit all users.
Introducing a subscription fee allows us to ensure the quality and growth of the platform. Our Base plan, which is $29 per month, is in line with similar service fees you may pay on other platforms like Shopify. While we understand this may feel like a big change, this fee allows us to maintain and improve the platform for all users, ensuring it continues to provide value to your business.
We’re dedicated to supporting small businesses and believe this step will ultimately lead to even better tools and features to help you succeed. We hope you’ll give this new model a chance, and as always, we’re here to assist you in any way we can. Thank you again for your feedback and for being a part of the Supliful community.
Yours truly,
The Supliful Team
Supliful has truly been a game-changer. It makes launching and managing a branded product line so easy! I didn’t have the resources for big upfront investments in product development or keeping large inventory, but Supliful’s seamless integration with Shopify and TikTok, combined with their on-demand approach, makes starting a brand accessible for anyone with minimal investment and low risk. Plus, their customer support has been top-notch—always quick to help and ready with tips to improve my brand. Truly recommend to anyone who wants to start a brand.
Hi Me as Me,
Thank you so much for your amazing review! We're thrilled to hear that Supliful has made launching and managing your brand easier and more accessible. We understand the challenges of starting a business, and it’s fantastic to know that our on-demand model and integrations are helping you build your brand without large upfront costs. Our customer support team is always here to support you, and we’re grateful for your recommendation. Wishing you continued success on your journey!
Yours truly,
The Supliful Team
The idea of Supliful sending email every month that they made a mistake in their label or a mistake in the ingredient and sellers need to redesign the label is unprofessional. This simply means you can never focus on other things; you will always be stuck on editing labels on Supliful products every month. I noticed this only happens after you subscribe to their monthly plan. Now here are some reasons why this is harmful to sellers. Firstly, some of these products and pictures have been placed on Facebook ads, and having to stop an ad that is running for three weeks simply because you want to redesign the label or edit the label of that particular product is a big loss of advertising spend because some of these ads take time to yield results. Second, not all sellers design the label themselves; some paid professionals to do the designing, this means they need to keep spending money every month for the same product design that they have spent money on before. Thirdly, some of these product pictures have been posted on social media platforms and this means we need to keep deleting posts every month because the previous labels contain ingredients that have been removed. If this mistakes happens once a while then its understandable but for it to happen every month? I understand you are doing this for subscription purpose but there are better ways to gain subscribers rather than forcing sellers to redesign product monthly. You can increase price per product for none subscribers and new arrival product to be accessed by subscribers. It is a win win sitution
Hi Gloxy Care,
Thank you so much for your review and feedback—we really appreciate it!
This past month, we did encounter a couple of instances where spelling and punctuation mistakes slipped through our label templates, or we received incorrect information from suppliers. We’ve recognized that these errors should have been caught in our initial checks, and we’ve since put additional safeguards in place to make sure this doesn’t happen again. We’re committed to ensuring this won’t be an issue moving forward.
We also want to assure you that we didn’t require any updates to user labels with minor spelling and punctuation errors, as long as they met our overall guidelines.
Additionally, product ingredients and descriptions appear on the back of each item, which isn’t visible in the product mockups. So, there’s no need to re-upload images or pause any Facebook ads where you’re using our mockups. You also won’t need to renew your Supliful subscription just to generate new mockups.
We only enforce product label updates when absolutely necessary to protect both end customers and the brands on our platform.
Thanks again for your understanding and support! Feel free to reach out if you have any other questions.
Yours truly,
The Supliful Team
Great platform but products pricing is off and shipping costs are too high when factoring the additional subscription fees and the extensive time it takes to create labels/ setup initially. ie Supliful Jojoba Face Oil 30ml wholesale price before we mark it up to sell is $11.50USD when its commercially available anywhere at $13USD - even in higher priced boutiques. It does feel like we are paying you to sell your products to consumers who will need to pay more for them in the end. Perhaps revise the pricing matrix and I hope to jump back on board then as the platform is looking great!
Hi there,
Thank you so much for your review and for sharing your feedback with us!
We understand how pricing can be a concern, and we want to clarify that the price you see on our platform includes not only the product itself but also the cost of on-demand fulfillment. This allows you to avoid the need for bulk purchasing, warehousing, and shipping logistics, as we handle everything on our end.
That being said, if you prefer to purchase in bulk and manage fulfillment yourself, you can absolutely receive a similar, if not better, price compared to other suppliers.
We hope this clears things up, and we’d love to chat more if you have any other questions or concerns!
Yours truly,
The Supliful Team
The app itself is great, probably the best supplement supplier for Dropshipping.
The only problem is the prices, 14.40$ for multivitamin gummies is outrageous, you need to sell it for 45$ to actually have healthy margins to scale your business which is super overpriced.
Even when you sell 2 instead of 1, the shipping cost goes up as well, why??? you already pay for the shipment for the first product, why would I need to pay another 2-3$ just to add another one considering the product is super small.
Yes, I understand about labels, logistics and not needing to purchase in bulk but your prices are way too high for the average business.
anyway, I don`t think my review will change anything, just wanted to let people know.
Hi Artemis,
Thank you for your honest feedback and for highlighting what you enjoy about our app! We're glad you find Supliful a great choice for dropshipping supplements.
We understand your concerns about pricing and the impact it has on maintaining competitive margins. Our pricing reflects the costs of high-quality ingredients, individual product fulfillment, and personalized labeling, which enable small businesses to start selling without bulk purchases or inventory costs. However, we know it can be challenging to balance these benefits with the pricing you need to achieve healthy margins.
Regarding shipping, the increase in cost for additional items covers the added weight and logistics involved, though we’re continuously working with our fulfillment partners to explore ways to make this more cost-effective for our sellers.
Your feedback is incredibly valuable to us, and we’re always listening. We’re committed to finding ways to improve, so thank you for sharing your thoughts with us and the community.
Yours truly,
The Supliful Team
Excellent products. Great service. Simple integration to shopify. Fair prices. Easy personal labeling creation.
Great shopify app overall
Only downside: Shipping only to selected countries and shipping costs may be high for abroad shipping.
Should ship to more countries to Europe and have a fulfillment center in Europe to avoid brutal shipping costs.
Hi 24 Supplements,
Thank you for your fantastic review! We're thrilled to hear that you’re enjoying our products and the integration with Shopify. Your feedback about the personal labeling process and our pricing is also greatly appreciated.
We understand your concerns regarding shipping limitations and costs, especially for international orders. Expanding our shipping options and establishing fulfillment centers in more regions, including Europe, is something we’re actively considering to better serve our customers.
Your input is invaluable as we continue to improve our services, and we hope to make shipping more accessible for everyone in the future. Thank you for being a part of our community, and we look forward to supporting your business!
Yours truly,
The Supliful Team
We are new, but so far, we love the products and the ease with which to design our labels. It would be exciting if you guys would offer more pet products.
Hi Rebalance Up,
Thank you so much for the amazing 5-star review! We're thrilled to hear that you're loving the products and finding the label design process easy to use—that’s exactly what we aim for.
We’re also excited to share that expanding our pet product line is definitely in the plans for the future! Stay tuned for updates by following us on social media.
Yours truly,
The Supliful Team
I think you should really look into why your products are not being sold through my Shopify account I can see by the easy to follow information from your site the problem isnt you guys. I was not aware I had to learn all of Shopify functionality to use it.
Hi Body Hacks,
Thank you for your 4-star review! We're glad to hear that you find our information easy to follow. We understand navigating Shopify can be challenging, and we're here to help. Our support team will happily assist you in smoothly integrating our products into your Shopify account. If you have questions or need assistance, please don't hesitate to contact us. Your satisfaction is our priority!
Yours truly,
The Supliful Team
Very good app with very limited shipping routes, as I live in a country not within these shipping locations I cant connect my card, making it unusable. If this was to change it would be a very helpful tool.
Hi GritAndGlory,
Thank you so much for your review and for sharing your thoughts with us!
We completely understand your frustration regarding the limited shipping zones. Please know that we are constantly working on expanding our shipping locations to make Supliful products accessible to even more customers around the world.
In the meantime, we’d like to highlight that you can still sell our products in large markets such as US and Canada, even if you’re located elsewhere. Many of our users successfully run their businesses from various countries while targeting those key markets.
We appreciate your patience, and we’re excited to continue improving Supliful for you and all our users!
Yours truly,
The Supliful Team
I just discovered Suliful while looking for health and beauty products. I can’t get over how easy it was to put my logo on the product label and upload it to my Shopify store.
Now I wait for the sales.
Hi Kustom Image,
Thank you for the generous rating! We are excited to hear that you have started your own brand! We have recently launched a new service - Supliful Roadmap. It is tailored specifically for CPG brands and focuses on practical, actionable steps. It's not just a course but a toolkit that includes an AI Content Generator, Store Templates, and our social media Buzz Builder. Plus, you'll gain access to a community of fellow entrepreneurs for support and networking. It is fairly new, but we continue to build and improve it to give our sellers the most value. For more details, please visit https://supliful.com/roadmap.
We are here to help you grow and support your brand journey!
Yours truly,
The Supliful Team