Triple Whale

After testing the tool for a few weeks, we can definitely see how it can add value to a business.
-Consolidate information from multiple sources
-Understand customer traffic and purchases
-Cross validate on platform metrics versus several attribution models
-Gain confidence in budget allocation
-Analyse ROI on various initiatives
plus much more additional functionality, such as automated reporting, custom metrics, anomaly detection, OOS updates, cohort analysis.
It is worth noting that setting up was pretty straight forward, and the CS team is always happy to help.

While confident in my current appraisal, I mean to revise this review once I've had time to action on the insights that the tool is already providing us with.

Admittedly, it can seem overwhelming at first glance, but rest assured, everything is designed to be beneficial and user-friendly. One valuable piece of advice: schedule an onboarding appointment. Their team is incredibly knowledgeable, and they have a knack for explaining things in simple, human terms. A special shout-out to my onboarding manager, Renne, who was fantastic—if you're lucky enough to work with her, you're in good hands. If you're seeking a comprehensive solution for tracking, conversion, and attribution, your search ends here.

We’ve been using TW for about a year and a half now. It’s overall a good tool, not great. Perhaps they’re still a small company, but they have a ton of visual bugs to iron out. The UX is also good, but not great. Their update to the retro icons style made things less user friendly. They say the integrate with Shopify, but they are far from actually integrating. You can’t filter the Pixel data based on any order or customer tags, which makes it super limiting. It would be amazing if you could filter the Pixel table data based on specific Shopify product data such as product type, etc. We’re overall still mostly happy customers, especially with the introduction of the organic channels in the Pixel table. They do have pretty responsive customer chat support, a must have for any Shopify app. We still think it needs a lot of UX love. Just wanted to give feedback on what would make it a 5-star experience for us.

Triple Whale has been fundamental for us in better understanding the true performance and attribution of our advertising campaigns. We now have clearer insight into where to optimize our ad budgets and know which creative is winning as well as which ones are under performing. Not only has this allowed us to generate more sales, but it has also enabled us to be more profitable by making better decisions in our accounts!

Triplewhale provides an excellent dashboard that lets me review the ROI of all eCommerce ads and ways for me to enter my site budget to track my store's profit. Rather than simply believing what my vendors say about the effectiveness of their ads, TripleWhale provides a new perspective for me to assess if my ad vendors are generating the desired results. Everyone I worked with Triplewhale was great, especially, Renee Scrybalo, who was patient and answered my questions promptly.

While we love analysing endless spreadsheets and data, each marketing platform is biased towards its own efforts, constantly over-representing their part in our wider marketing efforts. Triple Whale acts as an impartial middle-ground that helps us understand what is accurate and what is puffery from marketing dashboards. Surprisingly easy to set up, and their Account Managers are very helpful. It's helped us understand what is and isn't performing, and where to divert our marketing budgets.

Triple Whale is great not only as an attribution platform to help you feel more confident about click data across multiple ad platforms, but also as a dependable dashboard providing insights into valuable, necessary business metrics for media efficiency, profitability, and customer value. The customer support is top notch as well.

Triple Whale has a been a lifesaver for our small business. Even if you use a small fraction of the features available I am sure you will find value that far outweighs the monthly cost (which is very fairly priced in my opinion.)

We rely heavily on their integrated dashboard that brings all of our attribution (and other) metrics together in one place, allowing us to make decisions on ad spend, creative, etc. without logging into every individual ad platform to cross reference and make sense of their individual data.

We have also been extremely impressed with Triple Whale's customer service and the private slack channel for customers. Tons of wicked smart people in there!

Finally, TW is constantly innovating, exploring AI content generation, AI marketing assistance, etc. They are transparent about their roadmap, successes and even when they make a mistake. I appreciate this as a customer and can't wait to see how the platform grows and evolves.

Akil and the team at Triple Whale have been easy to deal with and the software is a real bonus to our buisiness. We use it daily to track our performance and it brings eveything together for us as a business! Thanks heaps.

Triple Whale is the gold standard and leading platform for mulit channel analytics for ecom brands. They combine great technology and superb customer services. The tech is great and the team really shines.

Recommend!