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I absolutely love Zalify. There is no better combination than Shopify and Zalify to help you connect with your community and serve them. The segmenting options in Zalify is bananas, and their customer service is amazing!
This app is very helpful. Easy and automatically install multiple social pixels to your website with no coding. It is perfect for Pixel installation.
Zalify is really helpful when you are implementing your pixel instead of the regular facebook app. Just fill in some pixel id and you can configure the whole ad tracking feature. It is not an exaggeration to say that is currently the best app for this feature.
This is definitely a good option for your email marketing! Since I started working with them I have had good results in email marketing campaigns.