Shopify Smart Pricing

Boost profit and price with confidence using A/B experiments and AI price tips

The right price is out there, and Shopify Smart Pricing helps you find it. Stop guessing and start testing prices with real customers on your online store. You choose which products and prices to test, and for how long. See daily results and update winning prices, backed by customer insights. Eligible merchants also receive AI‑driven price tips based on sales history and market trends. Smart Pricing is in early access for select stores only, and may not always get it right. See FAQs for details.

• Set up and launch A/B price tests in minutes — no code or integrations needed
• Choose products and prices to test with online customers — you're in control
• Get personalized price tips powered by AI (for eligible merchants)
• Uncover new profit opportunities with daily results and detailed reports
• Roll out winning prices with confidence, backed by real customer data