AdRoll Marketing & Advertising

this is a highly recommended retargeting platform... only issue is being in Australia there is limited support due to timezone differences. I still use it nonetheless.. but wish there was more dedicated support for AUS based clients

We've been using Adroll for years and have always had amazing experiences. Our account managers are incredibly knowledgeable and true business partners, providing strategic advice and ensuring they always understand our business. Highly recommend!

As the sole marketing person at a small company I need to find the most efficient ways to market our products across different channels. Adroll provides us an easy way to set up web banner ads that can be set to retarget, reach lookalike audiences, or target based on demographics and interests. While they offer other functionality for email and social advertising, the ease of creating web banner ad campaigns has been most helpful to our small company.

We've been using AdRoll for a few months now, and overall, it's been a great experience. The platform is user-friendly, and the retargeting tools are particularly effective in driving conversions. Their ability to integrate with multiple platforms and provide detailed analytics has made it easier for us to measure campaign performance and adjust strategies in real time.

The customer support team is responsive and knowledgeable, which has been invaluable as we navigated some of the more advanced features. The pricing is competitive, and the return on investment has been solid for our business.

The only reason I’m giving 4 stars instead of 5 is that the conversion results are all over the place. One week it will be $12,000+, the next $3,000 with no rhyme or reason. Additionally, some of the customization options for ads could be more robust.

Overall, AdRoll is an excellent tool for businesses looking to enhance their digital marketing efforts. With a few minor improvements, it would easily be a 5-star service!

"I deactivated this app, yet I keep receiving notifications from my bank every day, saying they want me to pay — one day 20€, another day 60€, and another day 100€. Now, when I finally had money in my account, they just took 64€, and then another time 103€, without any explanation for what and why, especially since I deactivated the app and don’t use it at all."

I am extremely disappointed with my experience using AdRoll for marketing and advertising. The app is incredibly confusing, and I believe it’s designed that way on purpose. Setting up my campaigns was a frustrating ordeal, but I managed to create two campaigns, hoping for a positive outcome. However, in just three days, with a click rate set at $0.10, I was billed nearly $500.

What did I get in return? Absolutely nothing. My return on investment was a staggering $0. This is incredibly disheartening, especially since the product I was advertising typically performs exceptionally well. When I use other advertising platforms, I consistently achieve a 6x return on my investment. This stark contrast makes AdRoll’s performance even more disappointing.

Not only did I waste a significant amount of money, but I also wasted my time. The lack of results and the confusing nature of the app make it clear that AdRoll is not a reliable platform for effective advertising. I would strongly advise others to steer clear of this app. Based on my experience, I cannot recommend AdRoll to anyone looking for a worthwhile advertising solution.

RMS has found AdRoll to be an exceptional tool for display marketing. The platform's user-friendly interface and advanced targeting options allowed us to create tailored ads that reached the right audience with precision, ultimately maximizing our advertising ROI.

I did like the idea of the platform but I had a few issues. 1) No matter what I did I could not get my google account to connect. There was even a third party app google recommended to transfer account data but even that didn't work so there was a big platform missing for my ads. 2) Probably more importantly for me was that they put pretty big holds on your credit cards for the ads. I set up an ad campaign for a total spend of $45 a day and there was almost $800 worth of holds on my credit card. If I just run these ads myself through google, facebook, etc. there aren't holds on my credit card. If I was trying to run a few ads and was spending closer to $100+ a day there would have been almost 2k worth of holds on my credit card and I just don't want my credit tied up like that.

Let me start off by saying I've given this app too many chances. Only my web recipes would work. My Facebook and IG ads wouldn't. I'd get error messages like "ads partially running" or something along the lines of "cannot save recipe, please contact live agent". I've reached out to the technical support team multiple times; some of them would just bombard me with a bunch of articles to read on how to troubleshoot a multitude of issues instead of my dashboard issues in particular. Another issue I have is that I live in the US and get an email at 2 or 3am (Eastern Time) on how they're actively working on my dashboard issues. When I wake up at 7 or 8am and reply to the email I receive, I'll only get a reply back when I'm asleep. And after Friday, forget it! You'll have to wait until Monday again and go through the same vicious cycle again. When that happens I would chat with a new live agent during business days because of urgency, only to get another agent that, instead of helping me troubleshoot the issue directly, will send me a bunch of articles. What's the point of contacting a live agent if they will just send me a bunch of articles I can read and figure out on my own? If you value your time and money, find another advertising/marketing app. There are a plethora of apps out there with a clean User Interface and good User Experience. I'm going to look elsewhere.

Simple to set up and the tech support is fantastic, but the best is that IT WORKS! We have a great ROI although mostly using the retargeting feature.
It integrates with Shopify seamlessly and I believe that is an APP that is a must for a new or established business.
Ciao!
Marco