BOLD Subscriptions App

If you are a small-medium merchant, DO NOT DO NOT switch to Bold!

My migration from V1 to V2 was horrendous.

On numerous occasions in the past year, entire batches of subscriptions were not processed overnight, for no apparent reason. First tier customer service is not helpful, it feels like they respond from a script. The tendency is always to blame Shopify and to divert inquiries to them. You can’t call a hotline, you can’t get transferred to a supervisor. You just get semi robotic replies in their online chat (that only works during day time business hours). If you are lucky enough to convince them to escalate your complaint to a higher level, you wait 24-48 hours for an email reply.

Most recently, BOLD significantly overcharged me for the 1% transaction fee. I brought this to their attention before it became announced that the issue affected other merchants. After two weeks of waiting for an update, I had to follow up again and was given their wonderful solution. In a nutshell: “We (Bold) made a mistake. You have been charged incorrectly. We are now going to charge you the correct amount. Shopify will refund you the incorrectly charged amount in a few days/weeks”. Unbelievable! No substantial apology, no compensation for the time and effort. I feel like it will now be up to me to chase after Shopify to get my money back for the mistake that BOLD made. For a fintech company, this is absolutely unacceptable.

Take my advice, read the reviews for other apps, and chose one of those. BOLD may go out of their way for the large enterprises, but small businesses get treated like crap. I am going to start working in migrating to an alternative platform asap.

The app is very easy to manage, both from the admin and customer vantages. We've been using it for 4+ years for our deodorants with no issues and almost immediate in app support for any issues you come across or questions you have. I recently had a question about an active subscription I have for a product that has no variants that I wanted to add a variant to but was worried it might disrupt the active subscriptions. Chintak was able to test different ways of solving the issues on a test store and I went from realizing a potential problem to having a solution in under 10 minutes on the help chat.

Bold App has limitiations that cause difficulties with our International Customers, but your Chat Representative, Daniel P., was very helpful in handling an issue with an international customer.

Bhumi was extremely helpful for me in making some adjustments to my subscription group! They were able to help me with making changes to the code and the subscription groups. I thought it would take forever but they were able to help me out quickly and show me videos that showed exactly how to make the changes instead of trying to describe it. Very helpful! Thank you, Bhumi!

Update 27/03/2025 -Great customer service, quickly solved an issue with clients having an issue accessing their subscription.

Gone from being an awesome app to complete rubbish with the v2 launch. I've been told after migrating from version 1 to version 2 that my store is no longer compatible with their app and I need to hire a coder to make my store compatible. I can't convey how painful it has been dealing with these guys, this process has caused me tons of pissed of customers, most of my products are no longer compatible with this app and i'm still getting to pay for it. This is after they confirmed my "eligibility" to use the v2 platform. Who ever designed the v2 well done in screwing up a part of my business and now I have to find an app that will actually work.

Customer service is great, instant chat and people are really knowledgeable and helpful.

I have been using bold for seven years now. Their customer service is number one and they are one of the most ethical companies I have ever worked with. I made an error in keeping two versions of the app going and being charged twice.Even though this was my fault (they had notified me to uninstall the old version, but I did not follow the directions), they refunded my money. Oh, and did I mention that the subscription app works flawlessly? I highly recommend.

Customer support helped me get to the bottom of a payment issue and didnt tire of my endless stream of clarifying questions. Bhumi was my rep and they were great!

I have enjoyed this app. The first version was a bit complex to set up, but now that they've updated everything, it seems to be working smoothly. There have been some hiccups, but every time I've reached out, the staff are always quick to respond and resolve issues. Thank you Chintak! You were a great help!

Please GOD can someone help me?!?! Can anyone suggest an alternative app that I can retain these last remaining customers???? I'm DYING to find an alternative to this nightmare of an app. We used Bold v1 for years and everything was fine. Since they forced us to "upgrade" (ha hilarious to call it an upgrade), it has been a NIGHTMARE. I've spent hundreds of hours trying to get the "upgraded" app to work. The "seamless" migration was a fail that I had to fix every single existing subscription manually with custom discount codes & notes. Since then I have had every subscription group duplicate the frequency list over and over... to the point that you would need to scroll for 3 feet to find the end of the frequency list. Thousands of dollars lost, endless customer complaints. Went from 400+ subscribers to now only 68. Most of the orders placed for subscription don't actually create subscriptions. And no way for me to know that we just lost what should have been a recurring customer. Product pages look ridiculous with all the duplicate subscription frequency options. No customer could navigate these. Front end support staff always says they have to escalate to developers, but no way to talk to developers directly. Around 2 weeks after contact I get an email saying everything is "fixed" and what that usually means is I have to start over trying to fix every item from A-Z manually. Can't remove the subscription widget no matter what I do. I've even deleted every subscription group and the damn widget still remains (sometimes duplicated five times over). After getting 3 months free three times over for "frustration"... I have been working on this for over a year... I gave up on even contacting them for credit. My DREAM is to dump them, contact my credit card company to dispute remaining charges (including their "oops.. we may have charged you too much for processing fees for months"... no shit, my processing fees tripled) by explaining their fraud, BUT I have these 68 subscriptions remaining. Can anyone suggest an alternative that I can retain these last remaining customers???? Shopify should have more control over this. This app should not even be an offer on their app market. AVOID LIKE THE PLAGUE. THIS APP IS A SCAM. Please, if you have an alternative that I can migrate over to please let me know. This experience has brought me to the point of considering ending the online side of my business just to end this nightmare.