Shopify Collective

Our primary concern with Shopify Collective is the lack of stability and fairness it creates for retailers. Vendors can remove a retailer instantly, without notice, which can immediately break live product pages, collections, and customer-facing experiences. This creates operational risk that no serious business can absorb. There should be a mandatory 48-hour removal period with a clear system notice stating that the vendor has chosen to discontinue the relationship, allowing retailers time to remove products cleanly and protect their storefront and customers.

Additionally, the margin structure on Collective is fundamentally misaligned with standard retail economics. Margins in the 10–20% range are not feasible. In traditional wholesale and dropship models, retailers operate at 30–50% margins, sometimes paired with a dropship or handling fee. Retailers are responsible for customer acquisition, marketing spend, customer service, chargebacks, returns, and brand reputation. Vendors benefit from reduced operational burden and expanded reach, yet Collective enables pricing structures that shift nearly all risk to the retailer.

Collective has undeniably made distribution easier for suppliers, but ease of operation should not come at the expense of retailer sustainability. Making fulfillment and exposure easier while simultaneously eroding retailer margins is not a viable or ethical long-term model. There should be enforced minimum margin standards (at least 30–50%) for vendors on Collective, or those vendors should not be eligible to participate.

Without protections around sudden removal and without realistic margin requirements, Collective disproportionately benefits suppliers while undermining the businesses that actually interact with and support the end customer.

The only complaint I have is that the return process is clunky. When a customer submits a return - it needs to go back to the brand (not our store). It doesn't require the brand to upload a return label immediately. Therefore I have customers contacting me for the label- and I sound awful telling them that I, as the store owner, can't upload it. Then they are left skeptical because the customer doesn't (and honestly shouldn't) have to know how we are working as a drop ship business through Collective. I think it should be set up to force a return label to be created on the spot. I have to reach out to the brand and bug them to upload the labels for my customers in most cases.

Get app... it is working well... the only issue I have is a shopify Design issue and I don't know how to change it.
When customers place orders, many suppliers have marketing programs that follow up with customers on the order and on future marketing. Because the order is through our store, all of those emails come to us... they don't go to the actual customer, and our inbox gets stuffed with basically junk emails... Not sure if/how this cna be stopped, or if there's a way to pass it through to the actual customer. But it would be greatly appreciated. I know there would be a lot of moving parts ( so to speak) to make this happen, but I can't be the only person dealing with it.

Thanks for the Reply... Maybe Shopify could send out info to those participating in the Collective and tell/ask them not to market to Collective orders... I think it would carry more weight coming from Shopify.