Dotdigital Email&SMS Marketing

Not worth it. Heavy setup time with little actual support to setup the campaigns given the interface. We never got our foot off the ground to fully use this platform. In my opinion, Klaviyo is easier to self-manage and better at same or lesser cost.
Ometria (£££), ExactTarget (Salesforce) are best, but pricier. My personal experience, with 10+ years of digital marketing experience.

Dotdigital is an absolutely appalling app in a myriad of ways
- it was extremely complicated to set up (it took weeks) and ultimately you will end up sending emails from a noreply email address which sends a bad message to your customers about how much you want to hear from them! This alone should make you run a million miles the other way... you don't appreciate noreply email addresses as a consumer, so don't do it to your customers!
- expensive (it costs many times competitor products that perform better, have better reviews and are much simpler to implement)
- extremely difficult to implement and they don't like to assist... you'll have an 'account manager' who will quickly go through their extremely complicated app but they basically want you to pay them to set up emails for them. When I looked to find a dotdigital expert on Airtasker there were none because it is not a popular app.
- to top it all off the app then sent an email to our entire Shopify customer database - past and present - subscribed and unsubscribed - with no permission or warning which meant we were inundated with calls and emails from concerned customers thinking they were being phished or our website had been hacked. They also told me that this had happened before causing huge angst for customers prior to me. It is only a fundamentally flawed email software program that would sent out an email to an entire customer base with no warning. I wish someone had warned me before I spent thousands more than i needed to on an app that is overly complicated and ultimately doesn't deliver as well as far cheaper competitors. Having struggled to set up any email flows with dotdigital because it was so complicated, I have had no issues in setting up 4 email flows with Klaviyo (ie the problem is with dotdigital not with my skills after 22 years in business)! Take this as a heads up and research thoroughly before you go down this path. I regret it enormously.