Facebook & Instagram

We've been using the Facebook & Instagram app by Meta on our Shopify store to connect our product catalog with social media, and overall, the experience has been mixed. The integration between Shopify and Meta platforms is seamless once set up correctly. Our product catalog syncs automatically, making it easy to tag products on Instagram and Facebook, which has helped boost product visibility. The built-in connection with the Meta Pixel also allows us to track customer behaviour and run retargeting ads effectively. However, the initial setup process is not beginner-friendly. It involves multiple steps—from verifying the domain to linking the correct Business Manager, Catalog, and Ad Account—and can be frustrating if you're not familiar with Meta’s backend systems. Approval for Instagram Shopping took longer than expected and lacked clear feedback. Support through the app is limited, and most issues require navigating Facebook Business Manager, which isn't always intuitive. Despite the challenges, the app is a powerful tool for selling across Meta’s platforms once everything is connected properly. For small business owners or new users, there’s a learning curve, but it’s worth the effort. We’d rate it 4 out of 5 stars.

The Facebook App on Shopify is a helpful tool for connecting your store to Facebook and Instagram. It makes it easy to sync your products, run ads, and track performance using the Facebook Pixel.

What I like:

Easy to link products to Facebook and Instagram

Ads are easier to manage

Good tracking for how your ads are doing

Helps set up Facebook and Instagram Shops quickly

What could be better:

Setup can be confusing if you have more than one account

The layout of your Facebook Shop can’t be changed much

Support is sometimes slow to respond

Overall, it’s a great app if you want to sell through social media. Just be ready for a few setup issues at the start.

I keep submitting my info over and over and over again and it keeps getting rejected because the address isn't the same. Can a business not move during it's 16 years of operation? There is no way to convey what should be logic and common sense for you to figure out, especially in the case of the document I've provided. The document I provided is one that is like a social security card, you keep the original safe for your entire life. In this case, the document is kept the entire life of the business. There's no getting a 'change of address' for this document. You people suck because if there was a way to include a note regarding the fact that I keep submitting this over and over and you call would read that note, my shop would be producing more revenue through you stupid platform and you'd be making money on ads because I would likely to choose to create them at that point given I can fully sell on the platform. But if you all can't understand an FEIN form and the FACT that it has my original business address on it from 16 years ago when I opened the business and that is the reason it is not the same as my address 16 years later??? My goodness..... SMH

It's beneficial for social media marketing. Many of my clients check out those two Apps first before visiting my website

I’m facing an issue with the Facebook & Instagram application. I recently noticed that after installing it, there is no option to reconnect an existing catalog. The app automatically creates a new catalog instead.

Please add an option to connect or assign an existing catalog during setup. This feature is essential for those who already have a catalog set up.