Finaloop

Finaloop has been a game changer for my business. As a founder, accounting is not my area of expertise, and their team has made the entire process feel manageable and less stressful. I love that they understand Shopify and e-commerce, and I always get answers when I have questions. The platform gives me confidence that my books are accurate, and the team genuinely feels like an extension of my business. Highly recommend.

Great e-comm focused accounting software. Switched to Finaloop at the beginning of 2024 from Quickbooks. No competition/regrets there. I had given Xero a trial around the same time, but found Finaloop to be more user friendly and more robust for my needs at the time. They have made many great updates since, including product suggestions that I have personally requested, which shows that they really listen to their customers and are committed to evolving with the times. I find their support to be very helpful and generally quick in response time (less than 24 business hours, with the exception of tax season - can be slightly longer). Reporting could be more robust - I know they are constantly trying to improve this. Overall highly recommend.

I had a very disappointing experience with Finaloop. I was charged around $4,000 with the promise of having access to a human bookkeeper for support, but that never materialized.

Within just a few weeks, I couldn’t reliably log in or get my accounts to sync, which made the service essentially unusable. When I reached out for help, instead of resolving the issues, I was told I would need to pay even more to get proper support. That was extremely frustrating and felt unreasonable.

Ultimately, I switched back to a traditional bookkeeping service and found it to be more reliable, and actually more affordable than this AI-based option.

Also, instead of refunding me for the remaining subscription they said they have a no return policy.

Based on my experience, I would recommend proceeding with caution.