Google & YouTube

Oh my god. What a struggle this app is. You might think that an app built by Google would be the perfect solution for including Google ads and google merchant account.

The reality is: it’s the worst solution. Attribution for ads is the worst our store has ever seen. Merchant account sync is the only useful thing about this. There is no fixing any of the Google ads or Google analytics problems. Their support policy is basically “screw you”.

Trying to figure out google ads and why they keep suspending my ads accounts and having issues with my listings has gone on for months. We've paid people, spoken to their 'help' desk so many times it's absurd. they should have videos step=by-step on how to set up successful merchant centers and ad accounts. Now I have 2 suspended ads accounts and merchant accounts with issues that we keep fixing and then get suspended. It's terrible.

The app still doesnt gives me accurate data in GA4. In UA i get half of the income than the actual, but it would be okay if the GA4 would be correct, but the GA4 gives me even less (1/3 of the actual income)

Die ständige Ablehnung von Produkten und nicht behebbare Fehlern nerven mich. Außerdem von der akzeptierte Produkten wird immer nur das eine selber Produkt angeklickt, ergo es wird nur das eine einzige Produkt in der Suchergebnissen angezeigt. Also ich persönlich mag Google & Co nicht.

I am not very happy with this app at all.

GA4 Analytics, just does not deliver correct Data. Always Purchases or Add to Cart Values are missing.
Also the Sales appear earliest 1 day after. in Google Universal Analytics the Sales Data appeared just a max 15min later.

How can this be solved?

Was notified after a few days my shop was suspended due to website needs improvement. After contacting them by email. I have not receive any instructions on how to fix the problem or where in the website it needs improvement in.

This is the first time I have ever taken the time to write a review but the service, specifically, the lack of service of I have received from Google is astonishing. My story begins a few weeks ago when I began a PMAX campaign to advertise my company. Granted, these types of campaigns can take weeks to months to fully optimize. Completely understandable since it uses AI to adjust your bidding/targeting. In one week, I had spent $700 to gather data/show ads. In addition, my products were uploaded to the Google Merchant center as Google/Shopify HEAVILY push you to do this. I even began a PMAX campaign for the Google Merchant center as I had read this may be better suited to the products I was selling. This is where EVERYTHING and I mean EVERYTHING went wrong. After two days of running the Merchant Center PMAX campaign in addition to my other campaigns, I received the dreaded "Misrepresentation" warning on my account. Since I am new to Google ads, I didn't think this would be a big deal and didn't fully understand the consequences of having this stamped on your account. I made adjustments to the site to try and be compliant and submitted the site to be reviewed several times until I was put on a cool down period. Again, I didn't fully understand what was happening and thought it would be something that could be easily fixed. That couldn't be further from the truth. After two weeks of calling/emailing Google almost DAILY pulling my hair out trying to get back into their good graces, I was met with NOTHING but "We cannot share the details of why your merchant center has misrepresentation listed, keep trying to fix it, you'll figure it out." No joke, this went on for about two weeks to the point I was going to pay $1800 for an outside company to fix my misrepresentation suspension. That is, until I submitted a question to the forum since Google does not provide you with a reason your account is suspended. I was told because my items are POD, I cannot list them in the store. Google does not specifically list POD and instead states, "Items must be in stock to ship". The items in the POD store are "in stock" and would show "out of stock" if they were unavailable. There is conflicting information from Google forum "experts" as I found some posts that stated POD is allowed and some that say they are not allowed. The problem goes beyond this as my Google Ads account was CONNECTED to the merchant center. Because the Merchant Center was suspended, my Google Ads was suspended as well. The only way to reinstate my Google Ads is to get the Merchant Center reinstated which is IMPOSSIBLE since Google doesn't allow POD in their Merchant Center apparently even though Google Ads DOES allow POD products to be advertised. Do you see where I am beyond upset? I spend $700 for a week of ads to be displayed to have the rug pulled out from under me and have both accounts suspended. I can't tell you the relief I feel that I no longer am doing business with Google Ads and their horrible, nonexistent customer service. You would think paying $700 for a week worth of ads would be enough to get some sort of response or customer service from Google. Its not. This is your warning, if you have a POD service or similar business structure, be very careful and do not upload your products to the Merchant Center even though Google will encourage you to do. You will be put into a doom loop essentially with no way out. I learned my lesson $700 later. You've been warned.

If you use 3rd party product feed this will brake it.
If you think it will simplify GA4 and google ads Tag it will not, if you using other app for your product feed. It will install and link GA4 but to install and link google ads tag YOU need to use there feed! there is no option in the app NOT to send feed, there is no option in merchant centre to choose your feed either. So once you disconnect on this app from merchant centre it will disconnect and delete google ads Tags as well.
SO if you use other app for you product feed and thinking about simplifying tags this will not work in fact this will override and brake your feed. Customer support will just paly ping pong among 'departments' and will close your case after about 2nd caned response.
Ogh and be careful with Performance Max campaigns will throttle your ads to click farms.
Edit: apparently this app stopped 'purchase' tracking after 1/Jul. so NO you can't even import conversions from GA4 to ads. And yes i'm being bounced around google departments again. At this point its just funny how bad things are. Before thinking about monetarization could you google folks just create APP that sorts tags out???!!! Its BASIC and most important first step to connect to you! And yet its in absolute shambles

Not user friendly at all.

The worst customer support ever. Very disappointing. My Merchant account has been suspended for "misrepresentation" and Google won't tell me what's wrong. All they say is follow our policies. It's kind of a riddle that you have to solve. Worst part is there's no customer support. Also been having other issues with google workspace and again no customer support, even though they mention 24/7 customer support for google workspace, which is "misrepresentation". There's no customer support at Google Period. I bet their reply to this review is "learn more about our policies". Extremely disappointing!!