Google & YouTube

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For a free app/sales channel integration this can get you excellent results with both free Google shopping listings as well as smart shopping campaigns. We were seeing 15-20x ROAS on our smart shopping campaign from about the 4th month after installation, continuing for about 18 months. Although those levels are not what they use to be now, they are still decent. It’s important that you have a Google ads account and merchant center account set up and that your online store meets all of Google’s policies before connecting to your Google account. Once you connect your store to Google they will inspect your site and product listings and if your site does not meet all of the requirements then Google will suspend and possibly ban your account and it can be very difficult to get it resolved to try again. The app itself is a bit buggy and clunky. One major issue is that, even if you have product UPC/GTIN code entered in your product setup pages in your admin, Google will show your products as having no GTIN. While this doesn’t completely prevent your products from appearing on Google shopping listings & ads, it will suppress them from many search results and cause them to rank much lower. To fix this, you must go into the Google channel app and go to your products and change the ‘custom product’ field to ‘false’ for each individual product (it is blank by default). If you have a lot of SKUs this can be extremely time consuming, as you can only bulk edit fifty at a time, and each time you save, it starts you back over at the beginning of your list of products. There is no option (like in the products admin) to sort, filter, or bulk select more than one page of products. If you have 3000+ products like we do, expect to have to search, page by page for individual newly added products, only to be able to ‘fix’ one product and then start completely over from the beginning again to find and fix the next. These issues are the only reason for not giving a 4 or 5 star review.

Very disappointing app. Basic functionality does not work. Cannot sync GTIN, which is essential, cannot sync shipping pricing, resulting in account suspension, cannot sync product stock status, resulting in suspension, etc. Only thing it does do is sync products, which it seems to do fine... until the products are all disapproved...No help from Google or Shopify developers.

Unfortunately this app doesn't map the 'google product category' from shopify to the merchant center. It also features a 3 way tick box for 'product identifier'. Other than that it works ok.

Same issues here. We are very much unhappy. It was working great but stopped working from around 3-4 weeks ago without giving any notice or issues. Still it's not working. Our sales and traffic are lost too much. Please investigate ASAP. Thanks.

Helps get the API set up but have campaigns showing in Shopify which are no longer in Google Ads with no way of deleting it. Yet to use comprehensively.

Updated

Main Issues
1. Content API often fails to refresh meaning products expire and causing all sorts of issues - should at the very least offer the ability to click refresh all within Shopify but doesn't
2. If you have multiple shipping prices/bands - set up the shipping cost manually

I would stick with the implementation of GA4 via Google Tag manager. The App does not capture all sales. Reported revenues are down 20% versus my previous GA4 implementation via tag manager. Pretty shotty ap.

I set my daily budget but it uses next to nothing, I am not getting coverage on google shopping, so I am not getting orders through this app.

This app doesn't take into account package sizes, so Google banned me from the advertising account I've had for over ten years! The shipping costs on my website can't possibly match the shipping costs shown in the Google Merchant Center and according to Shopify tech support, there's no way to fix this. Maybe if you only sell small boxes that are all the same size you won't have a problem, but I have some things in a 4x6 box and some things in a 40x30" box.

I am still learning my way around his app. I will be back to give feedback. I am enjoying the app so far.