Google & YouTube

Avoid this platform if you value sanity. Nothing is consistent: one typo and the entire feed stops syncing, then you get flagged as if it’s your fault. The rules are vague, enforcement is random, and customer support recycles canned answers that solve nothing (via email, no phone, no chat, days of waiting and waste of time for no help etc...). You follow the documentation line by line, it still fails, and then you’re punished for “non-compliance.” It’s a trap of moving goalposts and zero accountability—not a place for anyone who needs reliability. Basic tasks spiral into endless loops: sync → error → appeal → repeat. The system penalizes microscopic formatting differences while ignoring its own bugs. They demand millimeter-perfect standards from you, yet don’t hold themselves to the same—a terrible example. Miss a single character, the feed won’t refresh; fix it, and you get a new unexplained rejection. You don’t even know if they’ll ban you because the Shopify feed refresh lags a few minutes—delays outside your control—so you never get a real diagnosis; support replies with copy-paste templates and you get banned for that too. Support is slow, scripted, and unhelpful. This wasted days and delivered nothing. And here’s the kicker: if a review fails, your Google Ads account can get restricted or blocked; you’re forced to wait days before requesting another review, and those reviews are rationed. Burn through a few attempts and you’re effectively shut out of ads for good. Now I understand why so few people stick with this platform and choose alternatives. This isn’t a professional ecosystem—it’s roulette with your business on the line. I’m switching to alternatives immediately so I can actually see my ads delivered.

The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking.

The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts.

There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization.

The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value.

It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.

Cette application nous simplifie grandement la vie a nous les petit e-commerçant car elle réunit tous les module d'ads au même endroit