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The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking.
The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts.
There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization.
The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value.
It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.
Cette application nous simplifie grandement la vie a nous les petit e-commerçant car elle réunit tous les module d'ads au même endroit
App is inaccurate and confusing. Google support told me this app automatically adds GA tracking code, but in that case how do we prevent double reporting with our Tag Manager, which we need for other scripts? They were unsure. Google support also doesn't seem to understand that ShopifyPlus users no longer have any access to our checkout code. There is also a warning about "mistakenly added tags" but trying to fix it is very complex, and so far ineffective.
In addition, The Google Merchant Center widget says we have 0 products / 0 approved when in fact we have 100s of live products listed there.
The only "Suggestion" from the app? Increase spend. gee thanks.
Thank you for sharing this feedback. I understand how frustrating it is to encounter tracking discrepancies and data sync issues within the app.
I checked our system but was unable to locate a support case submitted by you regarding this issue.
To help us investigate these technical issues, please submit a formal support case through our specialized portal: https://support.google.com/merchants/contact/shopify_3p_support_app.
We look forward to assisting you.
The Google Support Team
Over the past few months, I have been extremely frustrated with the app. Despite selecting manual product sync, it continues to push products to Google Merchant Center, which is negatively impacting our performance marketing. I request you to please fix this issue at the earliest.
Thank you for reaching out regarding your synchronization settings. We can confirm that switching to manual sync is designed to halt the automatic synchronization process.
We looked into your situation, and weren't able to find a support case filed for this. After investigating your account, we discovered that the manual sync request failed due to an unusually high volume of store status updates. While we haven’t encountered this specific issue before, we have now manually updated the setting for you. Your account is now set to manual sync, and the issue is fully resolved.
Happy New Year
The Google Support Team
Products are in Merchant Center but shows "0 products" in the Shopify app sales channel. Products then randomly drop out of Merchant Center into the void, not showing up in "Needs Attention" and with no history of what products are gone or what happened. The AI chatbot pretends to be helpful, knows nothing and displays over the buttons it tells you to push. I'll just count Merchant Center out of my business plan because this is literally the worst-engineered app I have ever had the displeasure of needing to use.
Thank you for reaching out and sharing your feedback regarding the issues you are experiencing with the Shopify app sales channel and Merchant Center. We apologize for the frustration caused by the syncing discrepancies and the lack of visibility into your product history.
To ensure this is investigated thoroughly, please submit a support case with our dedicated team at: https://support.google.com/merchants/contact/shopify_3p_support_app.
When opening your case, please provide specific product IDs and variant IDs related to the products showing as "0 products" or those that have dropped out of Merchant Center. This information will help us assist you further in resolving these technical concerns.
We look forward to supporting you ~ The Google Support Team
Great idea, but the local feed partnership files doesn't clear old products, and also if you clear it, never rebuilds with exisitng products. No way to trigger a full sync etc.
Diese App ist sehr zuverlässig und erleichtert die Arbeit enorm.
Die Verbindung mit Google Merchant Center und YouTube funktioniert schnell und stabil, und Produktfeeds werden automatisch und korrekt synchronisiert.
Besonders hilfreich für Händler, die ihre Produkte effizient bewerben und mehr Sichtbarkeit erreichen möchten. Sehr empfehlenswert!
After complaining a year ago, this app is still incredibly glitchy and does not appear to be syncing correctly with the Google Merchant Centre (GMC). I still have old products showing up on GMC - and subsequently Google pages - despite me archiving them in my Shopify backend and removing them on the GMC...only for them to reappear on GMC. Now my new products aren't syncing correctly to GMC and I can't re-verify my website...nonsensical behaviour again so have had to reach out to Google Support...again. If I could give -10/10 for this app I would.
We are sorry to hear you are still experiencing these persistent syncing and verification issues with the app. To investigate this further and work toward a resolution, could you please submit a support case?
Once you have opened a case, please provide specific item examples including product id and variant ids for the following situations you've described:
- Scenario 1: Items that have been deleted or archived in Shopify but are still appearing in your Google Merchant Center.
- Scenario 2: Items that were deleted in Shopify, manually removed from GMC, but have since been subsequently re-added to GMC.
- Scenario 3: New products that have been added or updated in Shopify but are not syncing or reflecting those updates in GMC.
Please log your case: https://support.google.com/merchants/contact/shopify_3p_support_app with our dedicated support team we look forward to assisting you further.
Google Merchant Center platformundaki Google müşteri yorumları snippet kodunu ekleyecek bir alan yok. Shopify ödeme sayfalarına ek bir kod eklemeye izin vermediği için bu kodu kendimiz ekleyemiyoruz. Bu konu hakkında geliştirme yapılması gerekiyor.
I've been having the same problems as the previous Shopify merchants. My account is suspended for misrepresentation. However, I fix the so-called errors and the account is still suspended. The assistance is sub-par, only offering automated responses. I will be deleting this app as it is frustrating to use and non productive.