Google & YouTube

As the Founder of Supreme Surface®, I used this brand-new setup as the opportunity to perfectly align our specialty stone care technology with Google’s latest requirements. By leveraging a "team" approach between this app, Shopify Sidekick, and Google’s AI assistant, we accomplished in less than 24 hours what would have been impossible on my own.
We successfully resolved a 1,900+ item feed discrepancy (correcting it to our 29 core variants), standardized our GTINs/MPNs, and locked in same-day (0-day) handling for nationwide shipping. Since finalizing the sync, we have already seen a measurable lift in organic (free) traffic to our store. If you are a founder looking to build a compliant, high-visibility organic engine from the ground up, this is the integration you need.

DO NOT USE THIS APP.

This app is incomplete and has major uncorrected defects. The support team google has put on this app doesn't support it and creates additional issues. Further, with its limited functions, it will lead you into a dead-end.

Based on our experience using Google Merchant for a decade, do not use this app.

The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking.

The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts.

There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization.

The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value.

It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.