Elevar Conversion Tracking

Update 12/29/23:
We just realized that the Data Layer is not at all compatible with Archetype themes (out of stock) and requires a lot of work to make it compatible.
For example, all of those events were not tracked for the past 12 months since we didn't realise it and Elevar did not notify us:

- View Item
- Click Item
- View Cart

For the price of $150, I would expect to be notified if 1/4 of e-commerce's most important metrics are not being tracked!

I's a great app that, although not being cheap, offers great support, a big library of pre-made tags and the ability to monitor any errors. Given the fact that so many things (Facebook, Google Ads, etc.) rely on correct event tracking, I would say it's worth investing in a good data layer.

Bad APP, Bad service, Bad support! They are all death if you want to get some support, but they alive if they want to ask you pay for money.

Mario (and the whole support team) is a rockstar always helpful and would go the extra mile for you. It isn't the simplest thing to set up but we did alright and it works like a charm.

Incredible customer service! Brad double checked my work to make sure I did everything correctly! Highly recommend

Alex and GTM Suite offer a great support, the APP really works and help you handle in an easy and detail way Google Tag Manager. Thank you Alex!!!

Ultimately I think if you are going to do it then go all the way and get Server-side tagging. It also appears that Shopify Plus would provide maximum value. I'm currently on client side tagging and non-Plus Shopify. The app did save me tons of hours of testing and coding to pull in data. The customer support rep Mario has been very helpful in fixing any implementation issues I had. I think there could be a better onboarding process for non-Plus non-server side implementation.

This is the only app I found making my Google Dynamic Remarketing Ads work. I had tried many apps before but all of them included tags that did not work properly. With the little help of Brad, due to my limited technical knowledge, I have my Ads up and running again.

We've setup our Google Tag Manager super quick and affordable with this app. I decided to write a review because I'm amazed by the level of support they are offering. Thanks Katie and Mark for the great onboarding!

Excellent app. Easy to use. You need to have a little technical know how, but the Elevar Team is ready to assist where they can to make it easy. My GTM Data Layer is working and I'm happy. Google Retargeting Here we come. Danielle

We have not had a good experience with using Elevar's platform. Their dashboard app looks beautiful at first, but after using it for a while it appears to not be intuitive.

The funnels feature setup is difficult to understand as it doesn't provide enough tooltips to understand what things like "matches regex" is and we discovered the funnels data was completely unreliable as the founder said the "Google Analytics API was having issues," yet we haven't received any updates on it being fixed, so the promised funnels feature is just inoperable.

They don't proactively seek out user feedback such surveys or anything to improve the customer experience. They have only been available through minimal email support and we've tried so hard to work with them on getting started for months now to the point where we've basically just given up and have experienced extreme buyer's remorse as a result.

This app seems to be meant for very experienced data analysts and not meant for the average small business owner who desires an intuitive platform for setting up funnels---so buyer beware!