Klaviyo: Email Marketing & SMS

I got an automatically generated email from Klaviyo asking me to write a review because they would "We really, really appreciate it." So here it is.

As I have just gone live, and have not yet sent out a newsletter, I cannot speak yet as to the effectiveness of using their tools. Time will tell.

I can, however, relate the frustration I have experienced in setting things up. Their default templates are, how can I say this... ugly. Very ugly indeed. So I needed to customize them before their emails become one of the faces of my business. This has been enormously tedious.

First off, visually, the template system they are using is pretty limiting. So it took a some experimentation before I could make the emails look like anything I'd want to send. The problem is, is that you cannot save edited "blocks" to a library to use in other emails. Changes have to be made over and over and over. This gets really tedious. When you first set up the account you go through a Setup Wizard in which you configure the base look. One can re-take the Wizard to change the base look, but any template you've changed will not be updated. So I recommend that you do not make any changes to individual templates but go back through the Setup Wizard to make changes. I wish I had realized that before it was too late.

There are 7 Shopify Notifications for which they generate the HTML to replace in Shopify. However, Shopify has 9 customer-facing notifications. So it is left up to you to cobble together the remaining two -- Customer Account Activation & Refund Notification. I asked about that and their response was that they chose the most popular Shopify Notifications. Seems like they could have extended it by 2.

There are also 5 default email forms, which are used to handle subscribes / unsubscribes, etc. If you have customized your design, those also have to be changed accordingly.

There are the "flows" emails. Abandoned Cart 1 & 2, Customer Winback 1 & 2, New Customer Thank you, Repeat Customer Thank you, and Product Review / Cross Sell. So that's 7 templates to be edited to match, provided you are customizing your email look and feel outside of the Wizard. Again, if they provided the option of saving customized blocks to a library, this would be no problem.

And then there is the newsletter template(s) which is why I signed up in the first place. It too has to be edited, and where I started.

I'm finding the available product-feed "block" styles to be limiting. First off, it is limited to 3 rows. At my store, I keep 8 products in the "New Arrivals" collection, which are displayed in 2 rows of 4 columns on my homepage. So I cannot show 8 items in the email. In their newsletter template I am displaying 3 rows x 2 columns = 6 products. I could display 9 items -- 3 rows x 3 columns, but I only have 8 products. I'll have to find out how it handles the blank product slot.

I just sent myself a preview of the "New Product Arrivals" newsletter. Yesterday I added two new products and removed the two oldest products from that Custom Collection. However, the email sent to me does not show the newest products and does show the old products I removed yesterday. This could be a deal-breaker as it MUST show the newest products. Right?!

The product feed block does not offer customization of the content -- title and image only. I'd love to have a description. Yes, I could use the "Story Box" template, but that requires lots of hand editing. Not good for automating a "new arrivals newsletter" email.

Be careful about editing. The only option is to save. There are no buttons to cancel or discard changes. I found that the only way to abandon changes was to hit the browser's back button.

A lot of what I'm seeing seems well thought-out, however, the provided tools to customize (and re-customize) the look and feel is very limited and, for me, has caused hours of tedious work.

Pretty amazing ecommerce email marketing platform. I honestly have a ton of stuff to learn though to improve how well I am using klaviyo!

The best there is! We have used Klaviyo for about a year now and it is amazing. It integrates with just about everything, has a clean intuitive builder and good price break plans.

A few weeks ago another CRM approached us and convinced us to switch from Klaviyo. After just a few week trial period we were done. It didn't have any of the integrations Klaviyo does, the builder was archaic and clunky, and they chargedby amount of emails sent each month instead of the size of list.

Klaviyo is the king of email software.

So unbelievably easy to use, and to have email that integrates with my store? A dream. I used to use Mailchimp and I don't know why I waited so long to switch over.

6 stars!
These guys do everything right. AND give a generous free version with all the features until you're positive ROI with 250 contacts. Amazing. Complex abilities, easy interface. I wish every app would be like that.

Klaviyo has been fantastic growth and revenue tool for our store. Great all around product. The summer release of the email editing interface changes are the only knock to 4 stars verses 5 stars. Some aspects of the new editor interface are a step forward while several seemed rushed and not as successful and easy to use as previously.

It works! this is amazing, love it!

would recommend for any beginner.

It works! this is amazing, love it! would recommend for any beginner. You should give it a try

I am a novice at this type of work. Klaviyo's support has been great and has kept me on the right path. They provide practical help and solutions and get in and help you complete your projects.

Tight email automation, great interface. I'm ditching mail chimp next month

I signed up just recently and it is easy to make a campaign and manage email lists. Recommended by Steve Chou and it is helping grow my business - Nahari Silks