Google Feed & Shopping Ads

How does it work?

LimeSpot Shopping Ads for Google is an essential tool for driving buyers to your site. There are many components that go into a Smart Shopping campaign: passing validation, having the right data in your listings, increasing visibility and maximizing campaign performance. As Shopping experts we can make this easy for you.

We connect your store with Google Merchant Center, manage your product feed settings including shipping and taxes, use AI to enrich your products with your store data and keep the feed up-to-date automatically.

The result for brands is a quick setup, increased catalog visibility & higher ranking in Google free listings, and a stronger return on ad spend (ROAS).

Note: Our support team is available 24/7 via chat & email and will get back to you within 1 business day

1. Setup Wizard

Our Setup wizard helps you easily create or connect to your existing Google Merchant Center and Ad Accounts in a few clicks.

2. Automatic Product Attribution Enrichment

At installation, all products are analyzed by the LimeSpot AI engine to extract their attributes (e.g. Type, Size, Color, Style, Material, Age, Gender) for an enriched product feed. In addition to the standard attributes required by Google, we also extract & apply additional industry-specific attributes to your products. For example for a Fashion Apparel & Clothing product we extract values like Material, Occasion, Wash, Length, Use, Matching Style, Pattern, etc.

3. Product Attribution Diagnostic & Fix

Getting your products approved on Google can be challenging. LimeSpot validates your products & helps you fix them before publishing to Google. This provides an average of 95% product approval across our clients.

4. Free Listings Optimization

Enriched & error-free products get the highest ranking (similar to SEO) on Google providing higher visibility & best conversions even on the free listings.

5. Continuous Syncing

LimeSpot tracks all product/variant additions and updates in your online store and automatically synchronizes them onto your Google Merchant Center feed & Shopping Campaigns.

6. Paid Ad Campaign Creation and Enrichment UI

Create Shopping Campaigns enriched with your customer behavioral data. You can manually select the products for each campaign or let LimeSpot dynamically assign based on your store behavior (e.g. Most Popular, Trending or New Arrivals). Your campaigns are continuously synced with latest details, and will show the right products to the right person at the right stage of their journey.

*In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.*