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I keep trying to set up the app, and get the error message: Oops, Sorry. An error occurred while processing . . . I contacted Shopify and was told that it was a temporary error. I was then told a day later that all admin now had access. I guess that was all admin except for the others like me who are writing a similar review of this experience. The app is unusable. In addition, I have contacted the Microsoft Ads app developer, but have received no response, only a survey asking for our satisfaction.

Absolutely awful. They just immediately ban businesses for no reason whatsoever. I deleted the app and will not use their products from this point on.

nice

The app isn't working the way it should and you end up just flushing your money. I own several stores and all have same issue. Support is terrible! They use every chance to send you off. I'm a month into having contacted them and they still have their heads in the clouds. The ISSUE: it won't pass Product Type into Microsoft Ads account and it's impossible to categorize products there without it. Can be done manually if you have 10 products, but when you have multiple stores and thousands of products... For a paid product, one that is used by thousands of stores this is beyond unprofessional and unethical.

As many other businesses Microsoft suspended our AD account 10 minutes after we created it. They gave no reason and when we contacted support they said the decision is final and they cannot give a reason. It is funny because we have verified accounts on almost all other platforms, Google, FB, Tiktok, Twitter, Linkedin, Pinterest and run ads and sell on these platforms It seems like they have a very biased AI that just suspends account and they have no recourse. Even emails sent to support come up with an auto response that Account is suspended but they cannot tell the reason.

The app does not automatically pull in the Brand or GTIN for each product from the information contained in Shopify. Microsoft Merchant Center then rejects the feed as the products do not contain Brand or GTIN. This essentially makes the app worthless as I have over 1000+ products and cannot manually add a brand and GTIN to each product one at a time.

Do not attempt to use this app if:
• your store name uses an ampersand (&) because Microsoft Advertising won’t allow you to use it.
• you sell products that require you to use an estimated sign (℮) in the product variants because MA doesn't understand what it is. I had a horrible user experience attempting to set up my MA account, so I followed their links to submit feedback. My email was returned to me because their IT would only allow individuals within Microsoft to use the email alias publicly displayed. I tried using another link to give feedback and that returned a 404 page. I am still trying to delete my account but their help pages are out of date. I am going to require the use of a support specialist because the site won’t give me a clear way to delete my account. I wasted a lot of time trying to get this tool to work for my business. I would not recommend this app.

You cannot remove your payment information once it's entered without contacting Microsoft and you cannot delete an account at all. They do not allow deletion just inactivity.

Terrible communication. Vague instructions. Horrible experience with little guidance or feedback. Process is convoluted and overly complex compared to other platforms such as Google Adwords.

*UPDATE* 4/26 Continued refusal to escalate from "John"

*UPDATE* 4/14 Additional canned responses but no resolution or indication that the issue has been escalated.

*UPDATE* 4/11 Additional rude response from "John" No response from msftadsappsupport@microsoft.com Ya think they just post canned responses here?

*UPDATE* 4/10 Canned response from "John" saying they performed a review and the account would remain suspended. No. They performed NO review. No contact with us was made to verify any information.

*UPDATE* 4/8 Still no response from Microsoft. Notice that many of the positive reviews below are from people that review immediately after install but before the approval process.

Clunky signup process that creates an irrelevant ad campaign before you can start.

Then a useless review process that denies your account with no reason given and no support to solve the problem.

Don't waste your time and money. Google isn't much better but at least you can get a campaign running in a couple hours.