Omnisend Email Marketing & SMS

I could write a lengthy review about how bad Omnisend's technical support is, but I think everyone is well aware that they were totally unprepared for the number of people coming over from Mailchimp, and that their Eastern Europe based support is pretty darn horrible.

We are currently giving Omnisend a 1 star review because one of the most important ( and most profitable) features of email automation is the Abandon Cart series of emails. Everyone needs to know, Omnisend's Automation email system currently does not work. We do not know if it is because their system is overloaded, their servers are blacklisted, or some other factor, but we know with 100% certainty that their automation system is broken. Before you dismiss this negative review as an outlier, please note that we are still with Omnisend and we are trying desperately to work with them to solve this. Here are the facts:
Fact 1: Before we moved to Omnisend, we were sending ONE Abandon Cart email via Shopify's basic notification system. That one email was yielding a 26% conversion rate. The industry average is 7%.
Fact 2: We took the EXACT same email that we used in Shopify and launched an abandon cart email series in Omnisend. The email currently yielding less than 1% conversion rate.

The data does not lie. Something is horribly wrong. We believe it is something to do with how they have setup our domain and the various DKIM/SPF settings, but again, no one at Omnisend seems to know what to do to fix the issue.

If you are a larger company or you have a large email list, and you want to send emails from your own domain (@yourcompany.com) be advised that you are going to have extremely poor performance from Omnisends Automation emails until they can fix their system.

I have tried to get in contact multiple times with the creators of this app without success. A majority of my emails land in the junkboxes among the receivers with is an incredibly high rate and I can not work with that. Tested to sign up with 5 different emails myself and 4 of 5 of the emails ended up in the junk box.

We just trying to move over from mailchimp and sent out an email campaign that has not been sent to all our subscribers- there are way too many issues on this service!
Second issue was that the emails were going from them on our behalf and again not arriving into our subscriber database. There are some serious problems with this service.
DO NOT USE- BUYER BEWARE!!!

I've cancelled this and they keep charging me!

I give up, wasted an hour clicking around trying to simply find an option to edit or enable my workflow, i only have the option to upgrade (how convenient). My email is verified as per their tutorials. Not clear what's available on the free plan. Will use another well-known email app instead.

I can't use the sms credits that I already paid for. They make me wait until the next billing cycle which they don't mention before you pay for the app. Be aware in case you download the app. Note: Their customer service cannot even explain what to do to use the sms credits. They basically copy-paste. If you don't take care of your customers, someone will-please note that.

Horrifyingly bad.
We were billed 201.60 USD for 27127 subs in June (our first month) and now they charged our card with 336.28 USD for 24159 subs in July! The subs went down in the first place because they accidentally suspended our account and asked us to clean our list using a paid 3rd party tool. They then said oops sorry that email was a mistake and should never have been sent but they never offered compensation - instead at month end they billed more than 50% extra for no reason!
Regarding the platform it is clean and minimally designed which is good, that much I can say. Congrats to the design team but the functionality is a horror show:
Digital items & out of stock products surface in their recommended products module - so if you have a fast-selling item that is sold out or a shipping insurance that can't be bought on its own - this is what the "AI" will recommend.
Shifting from trial to paid, resets the accounts and switched all your automations off - an absolute nightmare Integrations such as review apps are buggy
The UI is unintuitive and poorly labelled (there is a form which is not a form, an order placed trigger which doesn't trigger on order placed, filters placed below a trigger which operate as filters above a trigger, puchase date not in last 90 days can include customers who did purchase in last 90 days etc etc)
Presets don't work. The memory is faulty so you have to constantly change colours and fonts back to what they are supposed to be regardless of how you setup presets.
Signup forms require custom CSS to not look broken on mobile
If you pay to remove omnisend branding, it won't automatically remove it like any sensible app, instead you have to go through every single email and remove manually including all future emails, completely unnecessary manual work.
Customer support is disorganised and takes an incredible amount of back and forth before anything is escalated. And then you need to wait 48 hours for a qualified "reply"
ROI is over-attributed vs Shopify & Google analytics
No suppression list - so they will stop you from ever using your own push / sms channels for birthdays for example if you decided to sunset email addresses. a blatant attempt to lock you into / make you upgrade to their push/sms services.

sorry but i found it too complicated to work on, it takes me out of shopify to create email and select one by one product to add there ......

Extremely poor customer service. In comparison to other apps on shopify this app is painful to use. Move on from this one.

TL;DR: If you're looking for an email app that offers a decent and reliable email automation system, omnisend is NOT going to work for you. I switched to activecampaign after a month of dealing with shortcomings and glitches on this app, and I've never been happier. I suggest you do the same. Based on my experience, this app is great for beginners who want an easy to use software with decent templates. If you're an intermediate or advanced email marketer who's looking to run automations, I can guarantee that this won't do the job. I usually don't leave reviews. But I feel obliged to do so in this case, because the ratings for this app are very misleading. This app is rated so highly because of the ease of use, and a very responsive support team that gives out discounts to unhappy customers generously. The software itself is very mediocre.

EDIT 2: Another 2 weeks into using this, I found that the split feature for automations was not working properly. I had set up a sequence that would send subscribers an email only if they were given a certain tag. 1 week in, I found that all the subscribers in the automation were being sent this mail, even though they were not given the tag. I got in touch with the support team, who then confirmed that this was indeed a bug. They told me to stop the automation, and said they'll get back to me with a fix soon. They didn't give any specific dates. My subscribers have been sent random nonsense because of this glitch - people who haven't asked for or bought anything have been sent '[product] has been sent out' mails.

EDIT: Xenia from omnisend got in touch with me, and she was very helpful throughout the process. They did propose a couple of workarounds, and shared some features unique to them, that I might find helpful. Although there are still some critical features that I would like to have on this app, I understand that they're working on it. Hopefully, these features will be up soon.

INITIAL POST: I was looking for an email marketing app after migrating my website to shopify. Went with omnisend because of the great ratings. I've been trying salvage my decision and put this app to good use for 2 weeks now - but it's really just under-equipped and overpriced.

Basic features that were available for free with my previous CRM, like choosing which days of the week automation emails go out, are not available on omnisend. I now have important promotional mails that will go out on Sunday, when nobody opens or reads them, and I can do absolutely nothing about it.

I can't see which email workflows my contacts have gone through, and which emails they've received. I've had customers go through multiple sequences concurrently and receive multiple emails, because of the limited logic in the automation workflows, and the inability to see who's being sent what in which workflow.

These are just a couple of examples of issues with this app. I could go on and on about other areas sorely in need of improvement. I got in touch with the support team twice, and all I got was that they'd raise this 'as feedback to the product team'. No workarounds, no concrete followups.

And the worst part is that I have to pay between USD30-USD99 for this, when I could get all the features, plus more for a fraction of the price on other platforms - like activecampaign, sendinblue or mailchimp + zapier.

I don't know how this app is rated 4.8 stars. Either people review it too quickly before they get to the features, or they just need a very basic email marketing app to send out simple campaigns (in which case there are a ton of free options out there).