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Just a heads up — DO NOT USE THIS APP
They promote one price to download the app and another price to send texts/emails, which sounds fine… BUT they later charge $500/month to keep the app active and up to $1,200 to send texts/emails. That was not disclosed in the original pricing, so please be careful before committing! Their response is a lie FYI
Thank you for taking the time to share your experience and for flagging your concerns. We understand how frustrating it can feel when pricing doesn’t match your expectations, especially if it seems unclear at the start.
We want to clarify that Omnisend does not charge a flat mandatory $500 monthly fee just to keep an account active. Our pricing is based on the selected plan tier and usage, including contact count and optional add-ons such as SMS. From what we can see, you were using a plan subscription alongside additional SMS credits purchased separately. While this setup is available, it is not always the most cost-effective option, and we understand how this could lead to higher-than-expected charges if not optimized.
After reviewing your account, we found that your charges have remained consistent throughout your billing cycle, with no unexpected increases. That said, we genuinely want to help clarify any confusion and make sure your plan works for your business. Our support team has reached out to you directly to review your billing in detail and explore options to optimize your pricing setup based on your actual usage.
Intuitive enough and plenty of instruction if needed. A plentitude of features that cann drive real results. Wish we had signed up sooner. Ideal for the smaller, upscaling business without becoming overwhelming (like Klavyio).
Thanks for sharing this! We built Omnisend to be powerful without the overwhelm, especially as businesses scale. It's great to hear the features are driving real results for you and that the balance feels right. Glad you're with us now!
Just signed up a couple of months ago. The pricing is exactly what we expected it to be and there were no surprises (despite what some other reviews state). We came from another large provider and were treated like just one of 1000's of their customers. When problems started, we had nowhere to turn. We looked at 2-3 other, very large providers, but could not warrant spending nearly $1000 a month, so we turned to Omnisend.
Omnisend has some great features and some that do cost extra if you decide to add them. But, they have a GREAT feature where you do not pay per email, but rather per email that you CONTACT. That alone has really driven down our costs.
Overall, we have been happy, continue to learn and tweak the system and hope to keep using it for years to come.
Thanks for this! It's great to know the contact-based pricing is delivering the cost efficiency you needed. Switching from a large provider takes confidence, and we're here to make sure that decision keeps paying off as you refine and scale. Looking forward to being part of your success for years ahead.
We had a complex technical setup involving multiple domains (.de and .com) and custom Shopify Flows. Johnny from the support team was incredibly patient and professional. He helped us debug the logic and verify our DNS settings until everything worked perfectly. The 24/7 support is a game-changer for international stores. Highly recommended!
Thanks so much for the kind words about Johnny! Complex technical challenges like yours are exactly where our support shines, and we're glad he stuck with you until it all clicked. That 24/7 access really does make a difference when you're managing international operations.
Omnisend has opened doors I had been contemplating entering for a long time. It gave me the tools to communicate with customers in a structured way through email and automation, which has made a real difference in how my brand operates. The platform is intuitive, reliable, and makes it easier to stay connected with customers without overcomplicating the process.
That's wonderful to hear, it sounds like you've found exactly what you needed to strengthen how you connect with customers. We built Omnisend to be intuitive and reliable for exactly this, so your brand can focus on growth without the complexity. Excited to support your continued progress!
Super responsive (and helpful) Support Team!
We really appreciate you highlighting the team! We know responsive support makes a real difference when you're managing your marketing. Thanks for recognizing their work and for sharing your experience here.
I just switched over from a different platform. Love it so far! Monthly costs are a fraction of what I used to pay. Platform itself is nearly an identical user experience, making for a seamless transition. I was set-up with two account reps that have helped me transition my account and contacts list. They are awesome and have greatly helped with the account set-up. I have a regular meeting scheduled with a rep moving forward to help me with my account and best practices.
Love that you're already seeing major savings without sacrificing the user experience! Your account reps are there to make sure the transition is smooth and you're set up for success from day one. Looking forward to seeing what you accomplish with Omnisend!
i just wanted the plan you can see here on the app store, $16
/ month - EVERYTHING in Free plan, plus:
6,000 emails/month
instead, after installing the up. this plan dosen't exist, and they wanted to charge me 600$ / month!!! that is crazy
Thank you for taking the time to share your experience. We understand how disappointing it can be when the pricing you expected doesn’t align with what you see when reviewing available plan options.
To clarify, the $16 plan shown on the Shopify App Store is a starting price and applies to stores with up to 500 contacts, including 6,000 email sends to that audience. As the size of an account’s contact list increases, pricing adjusts automatically to the corresponding tier to support that audience size. (https://www.omnisend.com/pricing)
Omnisend pricing is based on the number of contacts rather than only the number of emails sent. Even if email volume is low, supporting a large audience still involves deliverability, compliance, and infrastructure costs, which is why we do not currently offer a purely pay-per-email model, though this feedback has been shared internally.
We recognize that this pricing structure can feel misleading when the audience-size limits are not immediately clear, and we appreciate you calling this out. Our team is actively reviewing how this information is presented to make expectations clearer upfront.
If you decide to review your options or need support at any point, our team is here for you.
Great app, I really like it! Thiago was there to answer my question quickly and I really appreciate it. I also like their webinars, they are very useful and fun.
The only thing that I would like to be added is sending SMS campaigns based on my subscriber's time zone instead of mine, and I hope this will be added in the near future.
We really appreciate this! Thiago and the team will be happy to know their support made a difference, and we're glad the webinars are hitting the mark for you. On the timezone SMS feature, we hear you, and our product team keeps track of requests like this as we plan what's next. Thanks for taking the time to share that with us, and we're excited to keep supporting your success!
Honestly in have only started using omnisend for the past month or two now and being new to email marketing I had no clue what to do, but this has made it straight forward to grasp.
If your also struggling thankfully there are videos on YouTube with the omnisend channel that usually have step by step videos on different work flow email automation and other tips and tricks and also covering new updates or features the app may have updated/added. Also to be able to see the analytics in a sense of how many people opened your email weather this was a campaign and orders resulted from that email and to have it easily connected to shopify is amazing and one of the best parts about it. It makes being a small business owner so much easier especially if you are just starting out.
As I said I've not used it very long at all but for now i am defiantly going to continue to keep using them and i might update this review later on in the future if i feel like I have something else i need to add.
Welcome to Omnisend! It's great to hear the platform and resources made email marketing feel manageable right from the start. The Shopify connection keeps things simple so you can focus on results instead of setup. Looking forward to supporting you as you continue to scale!
