PowerBuy ‑ Social Checkout

What is PowerBuy?

PowerBuy is a new kind of checkout experience that helps you convert shoppers into customers. PowerBuy Checkout takes your shoppers on a fun & interactive path to purchase that enables you to see 8x more orders.

Challenge

eCommerce brands are currently limited to attracting new customers by

1. Spending money on clicks, ads & impressions (PPC, SEM, SEO)
2. The ads require upfront payment, thus no guarantee of conversion
3. It also takes a lot of money & time to get a return on investment

Additionally, shoppers are not incentivized when viewing their product pages, so they see

1. A lack-luster conversion rate of just 1%
2. No ability to show them similar products to drive a purchase or additional purchase
3. No incentive to share the products with someone else
4. Frequent fraud that leads to leakage of -$4.60 per transaction

Solution

With PowerBuy, eCommerce brands can acquire new customers:

1. 6x times greater than traditional advertising
2. Can lock in their customer acquisition price because they only pay when a conversion happens - no more guesswork
3. Customers trust their peers, so the impression isn't looked upon as an advertisement

With PowerBuy checkout, eCommerce brands can achieve results such as:

1. 8% conversion rate on avg, with some being as high as 23%
2. With our proprietary AI/ML technology, PowerBuy personalizes and promotes products that are relevant to the shopper, which leads to more purchases & larger cart sizes
3. Huge increase in sharing, which converts into free impressions, plus gives the brand insight into the shopper's intent
4. Fraud rate is reduced to less than 0.05%, thus saving the brand more money

How it works

As an eCommerce brand, all you have to do is set up a PowerBuy, which is just like a quantity based discount. So you get to choose 1) A minimum quantity of items 2) A % off to be applied once that minimum quantity is achieved.

Shoppers need to add the minimum number of items to realize the discount. They can do this individually or bring in friends so they can add items to the cart as well. By setting tiers, merchants enjoy larger orders while shoppers enjoy the larger discounts.

As an eCommerce brand, you only pay the discount when the transaction happens. When you incentivize your shoppers to bring in other shoppers you get the same results as facebook or instagram ads without the costs. Stop paying for ads that charge you for clicks with no guaranteed order.

You should be able to have PowerBuy Checkout live on your site within 30 minutes. Need help along the way? Then feel free to contact us at powerbuy@powerbuy.app.

U.S. Pat. No. 10,929,873 was issued on 02/23/2021 by the U.S. Patent and Trademark Office for the Power Buy System.

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