Seguno Email Marketing
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Fairly Easy to Use - but miss being able to set up template via block system like Mailchimp. Just lot less design saavy.
Hey there, thanks for your feedback! I reached out to you via email regarding the topics you mentioned, please feel free to reach out to support at any time if you would like additional help on making the most out of Seguno's features :)
It's a good alternative to Mailchimp since it's readily available in the interface. For beginners it's a great tool, but has some limitations for those that are used to a more robust tool. It's superb for setting up a quick email, integrating products, and looking professional on a smaller budget. However, things such as name tags (inability to include), true reporting (inability to view click reporting, open rates, compare/contrast emails, subject line. A/B testing, etc), custom templates (inability to add your own HTML/CSS templates), etc. are lacking. I'm hopeful they'll come up with more reporting and customization as they continue to grow. Customer support is always very helpful.
Thanks for the review! As a long-term user, we really appreciate your feedback and want to make sure that you continue to be happy with Seguno. Please respond to the email I sent - I'd love to have a quick call to make sure we understand your feedback and see if there's anything we can do to improve your experience. I know some of the items you've requested are on our development roadmap, but some other ones might have some good solutions we can find together quickly :) Looking forward to hearing back!
it is not very flexible if/when you want to add specific products for special collections.
And it should have different layouts for us to choose - like 3 products in a row, or some different layouts to choose from
Your feedback here is appreciated. You can play around with the number of products in a row (1-4) already but we do understand there are some customization limitations at this time. We are hoping to expand this even further as time goes on. Thanks for your review!
The interface is easy to use, and everything is pretty straightforward.
However, I have been having issues with this app since day one. It keeps removing my existing subscribers as they are listed as bots. My clients resubscribed a few times and still got removed by Spam Protect and never received their emails. All of these subscribers were getting emails before I switched to Seguno. I have contacted the CS a few times via email, but the problem was never fixed. Also, there is no instant online chat, I waited 3 days just to get one email reply, and CS said from their backend everything looked fine while the issues kept happening.
The recent price change for the standard plan is pretty insane. From 10 to 35. So I am definitely switching to another platform.
Hi there, Thank you for your feedback - we just sent you an email so we can hopefully help with your concerns directly! We incorrectly believed your concern about SpamProtect was resolved with our support team in April, but I'd be happy to revisit it with you. We've also been happy to work with all of the businesses impacted by the new plans to find a solution that works for them and would love to do so for Fake Plastic Love as well! I hope to hear back! -Brian
The app does do what it says BUT it does not offer segmentation or anything else that mailchimp does. Unfortunately, klaviyo which DOES offer segmentation and other features is out of my reach however at some point, unless this app catches up with the needs of e-commerce owners, I will end up leaving Seguno.
Thank you for the review and for having used Seguno for a while now, we really appreciate it! As for segmentation, you can create customer groups within Shopify that are based on things like tags, time since last order, money spent, number of orders, etc. Then, you can target (or exclude) that customer group for your Seguno newsletters. It doesn't look like you've tried this out yet, does that cover your needs?
We do have an exciting roadmap and I'd love to hear more about the features you're interested in. I'll send you a separate email to discuss further. Thanks again!
I used this app because mailchimp stopped working with Shopify.. I wish there was a bit more flexibility in terms of drag and drop and controlling the way the newsletters appear on mobile. Also can't see analytics of newsletters at one glance which makes it a little time consuming to compare the efficiency of campaigns as I have to do it manually on excel
Hello there, thanks for your feedback. I reached out to you with additional information on some of the topics you mentioned here, we really appreciate your comments and suggestions!
Customer service is responsive but this app is only good for specific holiday mailers. Not good for generally sending newsletters to customers. Very limited templates and they are pricey.
Hi there - Thanks for the review. I'd love to better understand your feedback and then walk you through the platform. Seguno is built to manage your entire email program, including all newsletters and automations. If you're willing to give us another shot, I'd be happy to hop on a Zoom with you and provide some hands-on assistance to get you up and running successfully. Please reply to help@seguno.com, and we'll get that scheduled. Thanks again!
Seguno said in a recent newsletter that intend to charge people to pay for using a feature that would be building on what MailChimp may still be offering for free: This is the feature where you re-send the campaign or newsletter to the people who did not open it the first time. I loved this feature on MailChimp, where it was free at the time (early 2019) and I think still is. Seguno should try to at least match a main company's pricing schedule if they want to grow such a company reputation as MailChimp. Make it clean across the board so that the preference of the user is allowed, to choose which service they want to subscribe to. That way, you are already giving your customer a free choice, with everything priced at or below MailChimp feature prices. That's how you grow and that's how you give customer service. If you would allow this feature to be with the free plan, I'd be impressed.
Otherwise, great app, great at what they are doing...love the integration with Shopify menus etc. I totally trust this company because I've used their banner app for a number of years and their quick and precise customer service is top notch, and that app is great too. The mail marketing genre is already vast, so I would dare Seguno to add Messenger features like Octane, as that is the future of online email messaging.
Hey! Thanks so much for the review. We appreciate your kind words about our products/support and perspective on the product, we'll certainly take your feedback into consideration. We're thrilled you made the switch to Seguno and are taking advantage of that limited time offer we ran for those switching from Mailchimp so it's still free for you. Shortly after that, Mailchimp actually changed their pricing structure so it's no longer an apples to apples comparison. All contacts count toward Mailchimp tiers whereas we still only count active subscribers. Regardless, we have an exciting roadmap and are happy to have you along for the ride. Thanks again!
This was my first time using it! It was easy to use and everything went out without any problems. I loved it. It's June, I was hoping for more but hey socks are not so much a hit in summer. I did get opens and purchases. I might need to work on my open line more. Especially since my biggest sale is in July. I'm crazy about Pomp and Circumstance, Fireworks, 4th of July! I could give my whole store away in July! Now Seguno just needs to help me do it!
Hey! Thanks so much for your review. We're happy to hear you're liking it so far and hope July was a great month for you! :) Please contact us if you ever need anything or are looking for ideas to help promote your socks, we're always happy to help and appreciate you using Seguno.
As far as free apps go this one is the best one out there if you are beginner to email marketing. It was definitely the most easy to use. However, as of today Shopify has released its own native email marketing app which is even easier to use! I would recommend that you use Shopify's native app first and then consider Seguno's paid plan if you're looking for more features. That being said Seguno needs to reduce their pricing on the paid plan now that they are competing with Shopify (and so many other email marketing apps). Currently Seguno's paid plan offers:
• Removing the Seguno branding from the footer -- I AM ADVISING SEGUNO TO MAKE THIS IS A FREE FEATURE IN LIGHT OF THE COMPETITION THEY NOW FACE FROM SHOPIFY'S OWN APP
• Remailing non-openers -- RE-EMAILING PEOPLE IS A BAD IDEA TO BEGIN WITH SO I'M NOT SURE WHY THIS IS A PAID FEATURE IT SHOULD BE A FREE FEATURE
• Tag-triggered emails -- SHOPIFY ALLOWS THIS FOR FREE NOW WITH THEIR NATIVE APP SO THIS SHOULD ALSO BE A FREE FEATURE FOR SEGUNO
• Premium email sections (includes the Countdown, Flipbook, and more to come) -- SEGUNO DID A GOOD JOB WITH THIS!
• Product review request automation -- THIS IS A GOOD IDEA BUT REALISTICALLY ALL OF THE GOOD REVIEW APPS HAVE THEIR BUILT-IN AUTOMATED REVIEW REQUEST EMAILS
The special thing that Seguno offers is automations which is something they should build upon and make into a paid feature down the road. This is just my 2 cents.
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Thanks so much for your in-depth and honest feedback in your app review for Seguno: Email Marketing. We really appreciate the time you took to leave a helpful review with lots of substance, it does wonders for helping us improve the app.
While Shopify Email does allow you to send to a customer group based on a tag, which Seguno does for free as well, Seguno's tag-triggered emails are actually unique in that adding the tag to the customer's profile automatically triggers an individual email to that subscriber. There are lots of great use cases here, like having a welcome email for wholesale signups that skips the normal welcome email or maybe a 'thanks for attending our recent event' type of email. With some manual tagging or using another app that automatically tags based on purchase data, you could then automate some specific emails like thanking VIPs or product care instructions. Are there any use cases that come to mind for you? We have other types of automation we plan to add and will very soon be adding a new paid feature: series, which would allow all automations to send multiple emails over time. Lots more to come there!
Remailing non-openers can be powerful. A simple example is around holidays when people are getting a lot of emails and are more likely to miss things in their inbox. Or perhaps you're running a big promotion and want to remind people about it without bothering people that have already opened the email. It's not something you want to use all the time and there are best practices to follow but it works really well when used appropriately.
Thanks very much for your kind words about our premium sections such as Flipbook and Countdown, we've got more great sections we plan to add over time too. With regard to our review request automation, you are correct that most review apps do have their own built-in review request emails but this is more meant for those merchants using the free Shopify Product Reviews app.
We'll send you an email directly if you'd like to discuss some things further, thanks again for your feedback and suggestions :)