SendOwl

SendOwl is dramatically more expensive than comparable fulfilment tools – our plan was up to 3'000% of what we'd pay with a competitor solution.
Upon contacting support, we were instead offered a per-order custom plan that would have increased the cost by factor 10 (so 30'000% higher than competitors).

SendOwl’s pricing feels completely detached from the actual value it provides, especially if you don't use features like file hosting or checkout. It's unfortunate that there’s no more suitable plan for businesses that only need simple license-key delivery.

On top of that, it's not possible to cancel the subscription in the account panel. The "close account" button only displays a discount offer, while actually closing the account requires emailing support. The account-closure process feels openly hostile to users.

UPDATE: I've now been using Sendowl for 12 years. We think it's flawless. But when we do have a problem, support has always gone above and beyond. Couldn't be happier.

From 2013: Hard to know which is better...the app or the support. George is extremely responsive and goes above and beyond. There's a tiny learning curve to the app, but once you've jumped to small hurdle, it's a fabulously easy program to use from our end.

I've gotten feedback from customers and they've also felt it's worked easily for them.

But...today I fell absolutely in love with Digital Delivery because I'd accidentally uploaded the wrong pdf file for a product. A customer clued me in. I went into Digital Delivery, uploaded the correct file...and THEN Digital Delivery automatically asked me if I'd like them to send an email to all customers who'd purchased that particular PDF, sending them a link to the correct file. OMG!! Do you know how much time that saved me? I was soooooooo happy to see that.

Definitely couldn't recommend the program more. Wish i could give it 10 stars!!

UPDATE: Have been using the app for a month now. It works flawlessly. And George continues to offer truly the best, most helpful customer service, ever. Ran into problems when I installed a new app, and George found the problem in no time at all.

Also have to add that I had noooooo idea that my customers were going to love our downloadable products as much as they do. It's made a huge difference in sales. Thanks, SendOwl and George!

Pre-April 2025, I would give SendOwl 5 stars. Worked in the background, very reliable, did everything I needed.

At $15 /month it was great value for money. They probably undercharged, to be honest, so it makes sense for them to revisit their pricing in April 2025.

However, my new plan will be $159/month. This amounts to a 3% cut of my entire online business. No thank you. Not doing it.

I am currently looking for alternatives that will simply deliver digital downloads without charging MailChimp-like fees for it.