Shopify Email

It does what it says on the tin, its easy to use and change the templates. I have set up several automatic workflows as well as sending out newsletters.
I'm not always sure it picks up all of the purchases created by the emails though but that could be the customers journey. Either way I'm getting more sales using this app and its easy to use

As a new shop owner, I don't have time to sort out all the email marketing plans, etc. Flow and Shopify Email automations working together have made my life a lot easier. It takes a lot off my plate. By easily pulling in discounts, products, etc. I don't have to overthink reaching out to customers to get them to engage, etc. And it's working! I also appreciate all the insights and analysis. Plus, the heads up on things I might need to rethink in my email marketing approach. I've used the other big email marketing companies before, and you can truly go down a rabbit hole with them. Shopify emails are straight forward and to the point, which is what people want.

Its user friendly, you have different templates that you can use or you can create your own.

So far it's helped me do the most of what i needed to inform clients or subscribers about news, updates, store changes etc
It has left me unsatisfied concerning the segregation i need to do on clients who haven't subscribed and need to be informed as a group urgently about something on their order, since their emails are not included in any list, but this is also a matter of GPDR and other terms and regulations. I hope they find a way to help us contact people in groups.
Overall it's super smooth!

Anyone can use the Email App. You don't have to be a tech genius to send a basic email from Shopify. The price/fee after 10k emails a month, is very reasonable.