Wellspring Attribution

Wellspring has really helped us unpack the dissonance we've been feeling between biased in-platform metrics and what's really influencing customer acquisition. It's helped us make better decisions on how we market on digital ad platforms, giving us clearer insight into what's working than ever before. It's also helped us to think beyond these digital ad channels, giving us a place to better compare them via surveys to less traditionally trackable marketing channels like in-person activations, discovery through wholesale, and peer-to-peer influence.

There are a lot of different ways to track attribution but there's one that's been the most reliable and that's our post purchase survey. And there is literally no better app to understand this information than Wellspring.

By connecting to Meta, Google & Tik Tok, you can get a clear understanding of your ad spend across channels in real time. While it doesn't / can't dive into channel specific performance, we've seen time and time again that it's a leading indicator when creative needs to be refreshed, when we're overspending on a channel or when a channel is being under-attributed in the click-based world of measurement.

If you're doing under $20M a year, this is your one stop shop for optimizing your marketing mix and if you're $20-50M, Wellspring is your sanity check. Big shout out to the team for being awesome, making a smooth onboarding & helping every step of the way.

Love this tool! We were using a standard post purchase survey and having to do a lot of manual work to calculate the implied CAC, ROAS, etc. Wellspring makes it so easy to integrate with your digital channels & pull spend so this data is all in one place & compare to your platform's reporting.