Ally is the network where brands find and connect with niche marketplaces and multi-brand retailers to sell on an always-on, profitable evergreen sales channel.
What Is Ally?
Online retailers and marketplaces need products to curate and merchandise, online brands need new sales channels. Ally helps bring it all together. Retailers can expand their product catalogs without inventory commitments, and brands can list their products wherever their prospective customers are.
Ally streamlines the data and orders between partnered stores, allowing retailers to sell on consignment and create a single location where customers can discover and shop their favorite products.
How It Works
- Retailers partner with brands to sync products into their stores.
- Shoppers can browse and purchase multiple brands from a single checkout. This checkout happens on your partner retailers/publisher owned cart.
- Ally splits the order information and routes it back to the correct brand for fulfillment.
- Ally automatically splits revenue and pays out the retailer and brand based on agreed-upon terms.
Why?
For Brands
Add an evergreen, profitable, and always on sales channel. Find retailers and publishers with existing audiences, that you can sell your products to. Ally lets brands sell their products, at an agreed-upon price. Have order's come in that are always profitable.
For Retailers and Marketplaces
Save on operational costs. 3rd party retailers have to worry about pick and pack costs, storage fees, and sell-through rates to cover net terms. Ally allows 3rd party online retailers to sell products on consignment and leverage the partnered brand’s existing operations to fulfill orders.
For Publishers
Grow a customer base. Rather than relying on affiliate revenue, affiliates can build a customer base, cross-promote to their audience, and grow LTV.
Plus, owning the checkout ensures you’re not losing attribution because of aggressive cookie-clearing policies.
Features
Shared carts
Retailers can sell multiple brands from a single checkout. Ally splits and routes the orders to the correct fulfillment source.
Inventory syncing
Prevent overselling by knowing exactly what brands have (or don’t have) with up-to-date inventory syncing.
Automated payments
Ally manages all payments by calculating, splitting, and distributing commissions to the partnered brands and retailers.
