Increase sales, conversion rates and profit margins using traffic you already have.
Easily create A/B Splits which test anything from product images, title, description, upsells, price and shipping.
Quickly identify winning landing pages with easy-to-use interface.
About Always Be Testing ‑ A/B Splits
Are you maximizing your store’s potential? If you think your sales could be better, but don’t know where to start looking, try Always Be Testing. With ABT, you’ll easily identify the elements of your product listings that convert more customers.
How it works
We send incoming traffic to either your existing listing (alpha) or your test listing (beta) based on the allocation ratio you determine. You can test just about anything with your beta listing. We will record the performance of each listing and give you up-to-the-minute data on which is performing better.
Once you determine which sells the best, you simply send all the forthcoming traffic to the winning result.
Then, start your next test to find out what else you can improve.
Our name is our creed. Always Be Testing!
Shortlink / URL Shrinker
To keep things pretty, we also included nifty redirect links that will take your long product URL’s and make them short and sweet. No need to use goo.gl or bit.ly to get a shortlink. We make it for you using your own domain, giving you the control to change it in the future.
Unlike other Shopify A/B Testing apps, Always Be Testing allocates customers in real time to give you more accurate data. We believe this is the best way to compare apples to apples.
Marketplaces act differently day-to-day and week-to-week. You don’t want Sunday’s data to Monday’s data. It doesn’t make sense.
With ABT, you can see how your customers react to the control and test listings throughout the course of the same test period.
World Class Support
Email us with questions, comments and feedback any time. We are happy to help you succeed in getting the most out of your Shopify store.
Pricing 14-day free trial
* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.
Most recent reviews
This app is super easy to use. I tested the background of my product images and thought that a clear white background (like on amazon) would perform better. However, a light grey background performed much better. Not only the conversion rate was higher but also the AOV. Contrary to other split testing apps, this app redirects people "in real time". It's constantly switchting between page A and B.
Other apps test page A for a day and the next day page B. This makes the tests unreliable in my opinion.
Max & Luna
Excellent app for testing different landing pages and prices for products. I don't launch a new product without testing a few variations, so this makes it easy to divert traffic to each.
I used Always Be Testing to split traffic between two variants where I changed the price by a few dollars. I was surprised to see that the higher price value did not negatively impact my conversion rate. This is probably something I would not have done without an app like this. I plan to test other variants and see what I can improve on.
One thing I would like the app to do is launch a new duplicate from the dashboard. However, once it is done manually in the store, it doesn't need to be done again. Just change the factors that you want to test for and set up the split test.