Always Be Testing ‑ A/B Splits

Always Be Testing ‑ A/B Splits

by eCom Fastlane

Increase ROI with easy A/B Split Tests on product listings!

5.0 of 5 stars(1 review)

Earn more!

Increase sales, conversion rates and profit margins using traffic you already have.


Easily create A/B Splits which test anything from product images, title, description, upsells, price and shipping.

Save time!

Quickly identify winning landing pages with easy-to-use interface.

About Always Be Testing ‑ A/B Splits

Are you maximizing your store’s potential? If you think your sales could be better, but don’t know where to start looking, try Always Be Testing. With ABT, you’ll easily identify the elements of your product listings that convert more customers.

How it works

We send incoming traffic to either your existing listing (alpha) or your test listing (beta) based on the allocation ratio you determine. You can test just about anything with your beta listing. We will record the performance of each listing and give you up-to-the-minute data on which is performing better.

Once you determine which sells the best, you simply send all the forthcoming traffic to the winning result.

Then, start your next test to find out what else you can improve.

Our name is our creed. Always Be Testing!

Shortlink / URL Shrinker

To keep things pretty, we also included nifty redirect links that will take your long product URL’s and make them short and sweet. No need to use or to get a shortlink. We make it for you using your own domain, giving you the control to change it in the future.

Real-Time Testing

Unlike other Shopify A/B Testing apps, Always Be Testing allocates customers in real time to give you more accurate data. We believe this is the best way to compare apples to apples.

Marketplaces act differently day-to-day and week-to-week. You don’t want Sunday’s data to Monday’s data. It doesn’t make sense.

With ABT, you can see how your customers react to the control and test listings throughout the course of the same test period.

World Class Support

Email us with questions, comments and feedback any time. We are happy to help you succeed in getting the most out of your Shopify store.

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Pricing 14-day free trial


* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
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Most recent reviews

hair babe

I used Always Be Testing to split traffic between two variants where I changed the price by a few dollars. I was surprised to see that the higher price value did not negatively impact my conversion rate. This is probably something I would not have done without an app like this. I plan to test other variants and see what I can improve on.

One thing I would like the app to do is launch a new duplicate from the dashboard. However, once it is done manually in the store, it doesn't need to be done again. Just change the factors that you want to test for and set up the split test.