What is APPRL?
APPRL is an all-in-one influencer marketing solution made for e-commerce brands. Our world leading technology enables your brand to grow by increasing the sales and ROI of your influencer partnerships, while saving you lots of time through our suite of tools.
APPRL Shopify Integration
With the APPRL Shopify app it’s easy to get started with APPRL. It installs the APPRL sales tracking and exports your product catalogue to APPRL, which enables functionality such as compensating influencers on a cost-per-order basis, track sales and understand what type of products work best with specific content creators.
How does APPRL work?
We’ve developed a proven method for e-commerce brands to maximise the ROI of their influencer partnerships, enabled by our tools:
- Find the right influencers - Based on performance data and audience insights
- Global influencer search
Search and filter influencers on name, location, channel, category and more.
- Influencer recommendations
When you start using APPRL, you will get the most relevant influencers recommended to you by our machine learning.
- Influencer insights
Evaluate influencers based on historical performance and audience data, as well as recent content, brand collabs and more.
- Import your own influencers
Invite the influencers you work with to offer them commission, track sales and content - and get a complete overview.
- Collaborate efficiently - Tools that allow you to increase the output of your team
- Commissions & budgeting
Offer influencers a default affiliate commission rate, set specific commission rates per order (CPO) and per click (CPC) for individual influencers, between set dates, and/or with a spend budget.
- Messaging
Move away from email and different messaging services into one shared inbox to enable your team to get an overview.
- Product gifting tool
Manage incoming and outgoing gifting requests, and track the generated sales of gifted products.
- Payout management
Get all influencer payments on one monthly invoice, without having to ask for bank details or whether they should be paid as a company or a private person.
- Track & optimise to maximise ROI - Shift your budgets to top performing influencers
- Real-time content tracking
See all traffic-driving content and its performance, whether it be Instagram stories, Youtube videos, blog posts or other.
Real-time sales data
Follow sales, traffic and spend in real time, broken down per influencer, channel, product and more.
Optimise budgets
Adjust commissions and shift your budgets to high performing influencers on an on-going basis, directly on the platform.
Export data
Follow influencer traffic and sales data i
