APPRL

APPRL

by Tiburon

Performance Based Influencer Marketing - Made for E-commerce

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Find the right influencers

Search, find and evaluate relevant influencers globally, based on performance data, audience data, recent brand collabs and more.

Collaborate with influencers

Collaborate efficiently through APPRL’s gifting tool, messaging, and set individual CPO and CPC commission rates for your influencers.

Track & optimize ROI

Track the performance in sales, traffic and spend of your content in real-time broken down per influencer, channel, product and more.


About APPRL

What is APPRL?

APPRL is an all-in-one influencer marketing solution made for e-commerce brands. Our world leading technology enables your brand to grow by increasing the sales and ROI of your influencer partnerships, while saving you lots of time through our suite of tools.

APPRL Shopify Integration

With the APPRL Shopify app it’s easy to get started with APPRL. It installs the APPRL sales tracking and exports your product catalogue to APPRL, which enables functionality such as compensating influencers on a cost-per-order basis, track sales and understand what type of products work best with specific content creators.

How does APPRL work?

We’ve developed a proven method for e-commerce brands to maximise the ROI of their influencer partnerships, enabled by our tools:

  1. Find the right influencers - Based on performance data and audience insights
    • Global influencer search Search and filter influencers on name, location, channel, category and more.
  • Influencer recommendations When you start using APPRL, you will get the most relevant influencers recommended to you by our machine learning.
  • Influencer insights Evaluate influencers based on historical performance and audience data, as well as recent content, brand collabs and more.
    • Import your own influencers Invite the influencers you work with to offer them commission, track sales and content - and get a complete overview.
  1. Collaborate efficiently - Tools that allow you to increase the output of your team
    • Commissions & budgeting Offer influencers a default affiliate commission rate, set specific commission rates per order (CPO) and per click (CPC) for individual influencers, between set dates, and/or with a spend budget.
  • Messaging Move away from email and different messaging services into one shared inbox to enable your team to get an overview.
  • Product gifting tool Manage incoming and outgoing gifting requests, and track the generated sales of gifted products.
  • Payout management Get all influencer payments on one monthly invoice, without having to ask for bank details or whether they should be paid as a company or a private person.
  1. Track & optimise to maximise ROI - Shift your budgets to top performing influencers
    • Real-time content tracking See all traffic-driving content and its performance, whether it be Instagram stories, Youtube videos, blog posts or other.
  • Real-time sales data Follow sales, traffic and spend in real time, broken down per influencer, channel, product and more.

  • Optimise budgets Adjust commissions and shift your budgets to high performing influencers on an on-going basis, directly on the platform.

  • Export data Follow influencer traffic and sales data i

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