Suggesting related products might serve different purposes. Displaying up-sells relies on attractiveness, cross-sells on function, down-sells on price, same type products on variety, and so on. All of those have their merit and Automatic Related Products allows to define the purpose of related products and gives you the freedom to configure the app accordingly. Optimized for speed, serving even 50K products stores very fast.
‘Related product’ is a broad term, so we let you decide what it means. Does it have to suggest alternative or complementary products? Does it have to be more expensive or less expensive? Whatever the answer is you will have enough options to match these and many other criteria.
e.g. Rules for defining related products may be set by collection, vendor, price, tag, title, SKU, type, weight, style, color, etc.
Same rules are available for specifying on which pages related products will be displayed. Some product pages might be good for up-selling, some for cross-selling, and yet others simply require more navigational options. This is why our app allows you to be as specific as you want and create separate rules for different products.
There is no need to restructure the whole rule when there are a few products that are technically related, but you know are no good - drop them manually and add them back any time, one click each.
Some products might fall under more than one rule and such instances will be resolved based on the priority settings. Rate the rules according to their importance and the app will know which one to use in the case of conflict.
Name the block in a way that reflects what kind of products it displays, make the name attractive and match it to the tone of your brand.
e.g. Similar products, frequently bought together, you might be also interested in, new products, featured products, related items, more in this collection, we also recommend, etc.
Define the number of products to be displayed in the block and either choose one of our built-in layouts or create the one that will match your exact needs.
Too many related products? Use a sorting option to choose which ones are to be displayed on the page.
e.g. Bestsellers, newest, low price, high price, discounted, randomise.
Insert the block anywhere on the product page to either push customers towards bigger order or simply provide them with additional surfing options.
Use related product block within the shopping cart page to make some last minute suggestions to your shoppers. Set the block to display either a number of products related to the items in the cart or a fixed lineup of universally applicable featured items.
You may increase the exposure of related product suggestions by displaying them within Follow Up Email messages. Install the app and use special email variable, created by Automatic Related Products, to paste corresponding related products into each follow-up message.
Display a history of recently viewed items to make life a little easier for your customers. Whenever they close a tab by accident or get too excited jumping from page to page a ‘recently viewed’ block will be there to take them back.
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