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Ortto

Customer Data Platform, Marketing Automation and Analytics

Free plan available. Additional charges may apply.

Key values section

Win more customers

Turn browsers into subscribers and subscribers into customers with powerful pop ups, forms, spin wheels and widgets for your store.

Make more money

Switch on campaigns for all the things you should be doing: cart abandonment, new customer welcome & back in stock notifications.

Stay one step ahead

Visualise the results with reports and pre-built dashboards for your Shopify store. See missed opportunities and take action to grow faster.

App details

Ortto

Ortto

Grow your brand faster with a customer data and marketing automation platform designed for businesses that sell online.

We've brought your customer data, audiences, marketing automation and analytics together on one platform - all you have to do is switch it on.

Target the audiences that matter most

  • When you connect your customer data we'll unlock a single view of your customer and help you understand which audiences you should be targeting across the customer lifecycle.
  • Switch on campaigns to target subscribers, customers, abandoned carts, customers waiting on stock, repeat customers, abandoned browsers and VIP customers.

Send highly personalized omnichannel messages

  • Deliver the right message, to the right audience, at the right time with omnichannel journeys and marketing campaigns designed to drive growth across the customer lifecycle.
  • Automate messages at every stage of the journey to recover abandoned carts, turn browsers into customers, and welcome subscribers.
  • Orchestrate email, pop-ups, and retargeting ads. Deliver the right message, on the right channel at precisely the right time.

Turn insights into action with advanced analytics

  • Take immediate action on insights you discover from your connected customer data platform with reports and dashboards. Discover the website and activity that leads to revenue.
  • A simple and visual report builder can answer questions that span multiple data sources, for example, "Which UTM campaign led to the most orders?".
  • Build funnels and cohorts that show every step of your marketing funnel. See drop-off points in the customer journey and take action to increase conversion rates.
  • Combine all of your needle-moving metrics on a single dashboard. Easily set goals and share dashboards with your whole team.

Launch date

Integrates with

  • Facebook Ads
  • Stripe
  • Google Ads
  • Salesforce
  • Gorgias
  • Zapier
Ortto

Ortto

Grow your brand faster with a customer data and marketing automation platform designed for businesses that sell online.

We've brought your customer data, audiences, marketing automation and analytics together on one platform - all you have to do is switch it on.

Target the audiences that matter most

  • When you connect your customer data we'll unlock a single view of your customer and help you understand which audiences you should be targeting across the customer lifecycle.
  • Switch on campaigns to target subscribers, customers, abandoned carts, customers waiting on stock, repeat customers, abandoned browsers and VIP customers.

Send highly personalized omnichannel messages

  • Deliver the right message, to the right audience, at the right time with omnichannel journeys and marketing campaigns designed to drive growth across the customer lifecycle.
  • Automate messages at every stage of the journey to recover abandoned carts, turn browsers into customers, and welcome subscribers.
  • Orchestrate email, pop-ups, and retargeting ads. Deliver the right message, on the right channel at precisely the right time.

Turn insights into action with advanced analytics

  • Take immediate action on insights you discover from your connected customer data platform with reports and dashboards. Discover the website and activity that leads to revenue.
  • A simple and visual report builder can answer questions that span multiple data sources, for example, "Which UTM campaign led to the most orders?".
  • Build funnels and cohorts that show every step of your marketing funnel. See drop-off points in the customer journey and take action to increase conversion rates.
  • Combine all of your needle-moving metrics on a single dashboard. Easily set goals and share dashboards with your whole team.

Launch date

Integrates with

  • Facebook Ads
  • Stripe
  • Google Ads
  • Salesforce
  • Gorgias
  • Zapier

Free

Free

  • Includes 2,000 subscribers and 8,000 emails
  • Pop ups, forms and spin wheels
  • Abandon cart recovery
  • Email campaigns
  • Analytics and dashboards

Campaign

$29/month

Includes 2,000 subscribers and 8,000 emails per month. Fees apply for additional subscribers & email sent.

  • All features from the Free plan
  • Audience retargeting
  • Email support
  • Remove powered by Ortto

Pro

$99/month

Includes to 5,000 subscribers and 20,000 emails per month. Fees apply for additional subscribers & email sent.

  • All features from Campaign plan
  • A/B testing
  • Funnel reports
  • Send from custom email domain

Business

$299/month

Includes to 20,000 subscribers and 80,000 emails per month. Fees apply for additional add-ons, subscribers & email sent.

  • All features from Pro plan
  • Send from custom email IP
  • Cohort reports
  • Roles and permissions
  • Priority support

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Reviews

3.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 67% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 33% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • Ann Chery

    Location United States
    Time spent using app About 2 months

    USE IT NOW and IT WILL CHANGE YOUR BUSINESS the tool pay for itself in 5 days, I can't make it stop making money for us, I am surprised how easy connect with all the Shopify stores, track users, cart abandonment, and users that browse our products, and engage them with personalized emails and make them convert. I never see any other automation tool. Ortto Cost paid for itself in less than 5 days generating extra revenue for us.

  • Manifest and Flow

    Location Canada
    Time spent using app 6 days

    The app is not well laid out so makes it extremely frustrating to use. 9/10 you will get an error message that something cannot load in the dashboard so it doesn’t work. The customizations are limited. Worst part is after I deleted the app, the pop up remains and it would pop up at such a high frequency customers would get annoyed. So I wasn’t capturing any emails (app was deleted) I was just annoying customers with the pop up. Spent a lot of time getting it sorted - still not fixed but wasted a lot of time and lost sales because of this app.

  • openboxcameras.com

    Location United States
    Time spent using app 29 days

    I am unable to test the campaigns with actual items shown, though - for whatever reason Autopilot doesn't seem to populate those when testing. In the preview they generate, one of the emails appears to overflow the right edge on mobile, but in the test that I can send, that doesn't happen on my phone. I'm inclined to think it's a glitch in their preview tool, but without being able to send a preview that includes products, I can't say for sure.

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