Yofi

At Yofi, we care about your consumers. Unfortunately, not everyone is who they say they are on the internet, so understanding your consumers can be challenging. Everyone has multiple digital identities. Whether it is bad actors like bots, serial returns, and arbitrageurs, or unintentionally by using multiple email addresses. This creates a challenge for brands, as it creates inflated customer accounts, skews critical data, and a poor customer experience.

We have experienced the expensive and wrong decisions from using skewed data at some of the largest retailers in the world (e.g., Nike, Apple, Gucci, etc.), and we do not want others to go through the same struggle. We created Yofi because digital identity is essential for all brands, and the tools used were expensive, ineffective, and time-consuming

Yofi is a platform for all brands to improve their client identity and data to enhance their marketing campaigns, customer lifetime value, and profitability. Knowing your consumers allows you to build a successful brand that your consumers love.

We analyze purchases in real-time without interrupting the user, eliminating the need for additional CAPTCHAs or frustrating tests. We generate three metrics: Bot Status, Likelihood of Cancellation, and Likelihood of Return. We rank all transactions and flag the orders deemed suspicious with our justification for you to choose to cancel or fulfill the order.

Discerning whether a transaction is a loyal customer or not is essential for producing a data-driven decision, as today, many brands are making decisions based on skewed data by bad actors. Yofi enables you to trust your customers and data and make correct business decisions on your consumers, not a skewed dataset.