Abandoned checkout recovery

Included with Shopify

Recover lost sales with precision targeting and actionable insights

Turn on automations
Illustration of checkout page showing email sent for item in the cart.

How it works

  • Easy setup and management in your Shopify admin

    Your Shopify plan includes abandoned cart recovery features that are already integrated into your familiar workflows.

  • Customizable emails to increase conversion

    Include cart links, discounts, and custom email messaging to encourage customers to complete their purchase.

  • Automate multiple abandonment workflows

    Send emails automatically when customers view a product or add to their carts without buying.

  • Detailed analytics for refining recovery strategies

    Track conversion and easily identify delivery issues to maximize the effectiveness of recovery emails.

What’s in the box

Abandoned cart features

Shopify comes with everything you need to use email to re-engage customers who leave your store without buying. Abandoned cart apps may offer advanced features for cart recovery, like popups, SMS notifications, and retargeting ads.

View all abandoned cart apps
Abandoned cart features
Cart recovery
  • Supported Email reminders
  • Not supported Exit pop-ups
  • Supported Personalized campaigns
  • Not supported Retargeting ads
  • Not supported SMS notifications
  • Not supported Web push notifications
  • Not supported Multi-channel messaging
  • Not supported Cross-device carts
  • Not supported Opt-in pop-ups
  • Supported Discount offers
  • Not supported Time-limited offers
  • Not supported Games and contests
  • Supported Conversion tracking
  • Supported Automated workflows
Display options
  • Supported Custom branding
  • Supported Pop-up builder
  • Supported Custom discount codes
  • Supported Triggers
  • Supported Templates
  • Supported Customizable widgets
  • Supported Multi-language
  • Supported A/B testing
  • Supported Targeting rules
  • Supported Behavior tracking

Do more with Shopify tools

  • Turn visitors into buyers with automated emails

    Send emails when customers leave checkout, abandon a cart, or visit a product page without buying, with templates you can turn on with one click.

    View automations

Learn more