Customer accounts

Included with Shopify

Enable self-serve order management and personalization, all with one login

Set up in admin
Illustration of customer orders and options to return, view and use store credit.

How it works

  • Easy logins for your customers

    Allow customers to log in with a one-time 6-digit verification code sent via email. They can also use their Shop account for quick access and auto-filled details.

  • Streamlined actions

    Let customers manage and take action on their orders, such as requesting a return directly through their account, and give them the ability to view and use store credit.

  • Branded customer account pages

    Align branding and navigation across your storefront, login, checkout, and customer accounts.

  • Support B2B buyers

    Enable B2B buying by adding customer profiles to a company, providing access to exclusive features. This option is available on the Shopify Plus plan.


What’s in the box

Account and login features

Your Shopify plan comes with everything you need to let customers manage their own accounts. Accounts and login apps can offer access control, extend customer accounts pages, and personalize shopping experiences.

View all account and login apps
Account and login features
Customer login
  • Supported Social login
  • Supported Single sign-on (SSO)
  • Supported Multi-factor auth
  • Supported Email verification
  • Supported SMS verification
  • Supported One-time password (OTP)
Account management
  • Supported Accounts portal
  • Supported Profiles
  • Not supported Tagging
  • Not supported Activation link
  • Supported Registration forms
  • Supported Custom fields
  • Supported Multi-language
Access control
  • Supported Approve requests
  • Supported Restrict access
  • Supported Hide content
  • Supported Lock pages
  • Supported Password protection
  • Not supported Secret link
  • Supported Custom rules

Do more with Shopify tools

  • Customize customer account pages

    Edit the appearance and extend the account experience with apps.

  • Activate self-serve returns and store credit

    Let customers log in to their account to request a return, and view and use store credit.