Customer segmentation
Included with Shopify
Get insights and focus your marketing with behavior-based customer groups
Create segment
How it works
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Build precisely targeted audiences right from your Shopify admin
Use location, behavior, customer metafields, and other attributes to group the exact customers you want.
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Keep your segments fresh with dynamic updates
Segments are updated automatically as you add new customers and as their information changes over time.
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Use segments in your familiar Shopify workflows
Work with segments in email campaigns, discounts, marketing automations, and more.
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Get behavior insights to drive business decisions
Create segments to see who’s opening your emails, buying certain products, or spending the most over time.
Do more with Shopify tools
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Get started with customizable templates
Choose from a set of pre-built templates for popular marketing strategies like engaging new customers and upselling frequent buyers.
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Leakproof your discounts
Add segment eligibility criteria to your discounts to ensure your promotions are used by the right customers.