Search engine optimization

Get more people into your store by ranking higher in search results.

Recommended SEO apps

5.0 out of 5 stars 12126 total reviews Free plan available
Product reviews with photos & videos for social proof & SEO
4.9 out of 5 stars 1237 total reviews Free
Make your pages feel like they load (almost) instantly
4.8 out of 5 stars 3727 total reviews Free plan available
SEO tools to improve SEO, Google ranking, traffic & sales.
4.9 out of 5 stars 3078 total reviews Free plan available
SEO Image Optimizer, ALT, Meta Tags, Sitemap, 24/7 Livechat
4.9 out of 5 stars 964 total reviews Free plan available
Product reviews, Amazon Reviews Importer, Etsy, Oberlo & QA
4.7 out of 5 stars 2567 total reviews Free plan available
SEO App & SEO Audit, Schema, Sitemap, JSON-LD, Alt & Meta Tags
4.8 out of 5 stars 954 total reviews Free plan available
Speed up your shop & boost image SEO with our image optimizer
4.8 out of 5 stars 2185 total reviews Free plan available
Image SEO, image alt-text, rename, resize, watermark, compress
4.7 out of 5 stars 414 total reviews Free
Boost your page speed and conversion rate in JUST 30 seconds!
4.9 out of 5 stars 1082 total reviews Free plan available
SEO, Page Speed, Image Optimization, JSON-LD! CW 30% OFF!
5.0 out of 5 stars 1135 total reviews Free plan available
Boost page speed, Image compression, Smart SEO, ALT text, JSON
4.9 out of 5 stars 2527 total reviews Free plan available
Create Landing, Product and Blog pages in less than 10 mins
How it works

Be easy to find

Search engines like Google use all sorts of signals to decide where to rank your store in results. Make sure you’re sending the right signals.

  • Think fast. Site speed is one big thing search engines look at. So keep those pages and images lean.
  • Stay on topic. Relevant keywords matter. The more they get used (think page titles, product reviews, search typeahead), the better.

Speed optimization

Both search engines and customers love speedy stores.

Go faster
4.9 out of 5 stars 1237 total reviews Free
5.0 out of 5 stars 1135 total reviews Free plan available
4.8 out of 5 stars 2754 total reviews Free plan available
4.9 out of 5 stars 1082 total reviews Free plan available
4.7 out of 5 stars 414 total reviews Free
4.9 out of 5 stars 168 total reviews Free plan available
4.7 out of 5 stars 221 total reviews Free plan available
4.8 out of 5 stars 103 total reviews Free plan available
4.7 out of 5 stars 136 total reviews Free plan available
Go faster
Built into Shopify

SEO is part of the package

Shopify takes care of some SEO automatically, like preventing duplicate content in search results, and building your store name into page titles. Other important SEO elements are also easy to edit, like title tags, meta descriptions, image alt text, and URLs for your blog posts and products.

Page redirect

When you delete old products, auto-redirect people to what’s new.

Keep traffic flowing
5.0 out of 5 stars 130 total reviews Free plan available
4.8 out of 5 stars 85 total reviews Free plan available
4.8 out of 5 stars 44 total reviews 14-day free trial
5.0 out of 5 stars 22 total reviews Free plan available
4.4 out of 5 stars 97 total reviews Free plan available
4.4 out of 5 stars 70 total reviews 3-day free trial
5.0 out of 5 stars 4 total reviews Free
5.0 out of 5 stars 16 total reviews Free plan available
5.0 out of 5 stars 6 total reviews Free plan available
Keep traffic flowing

Sitemap builder

Make your store easier for shoppers and web crawlers to navigate.

Map out your store
4.9 out of 5 stars 20 total reviews Free
4.9 out of 5 stars 27 total reviews 7-day free trial
4.2 out of 5 stars 64 total reviews Free plan available
4.8 out of 5 stars 38 total reviews 7-day free trial
4.6 out of 5 stars 337 total reviews 7-day free trial
4.4 out of 5 stars 92 total reviews 7-day free trial
No reviews 0 total reviews Free plan available
5.0 out of 5 stars 1 total reviews 7-day free trial
1.0 out of 5 stars 1 total reviews Free
Map out your store

More SEO

When they search for what you're selling, make sure they find your store.

Rank high on search
5.0 out of 5 stars 12126 total reviews Free plan available
4.9 out of 5 stars 3078 total reviews Free plan available
4.8 out of 5 stars 3727 total reviews Free plan available
4.9 out of 5 stars 964 total reviews Free plan available
5.0 out of 5 stars 1135 total reviews Free plan available
4.9 out of 5 stars 2527 total reviews Free plan available
4.8 out of 5 stars 2754 total reviews Free plan available
4.9 out of 5 stars 1169 total reviews Free plan available
4.9 out of 5 stars 668 total reviews Free plan available
Rank high on search

SEO how-tos

Help center

How to create a redirect

Merchant community

Learn from merchants who’ve been there

Blog

What you need to know about SEO