Search engine optimization
Get more people into your store by ranking higher in search results.
Popular with merchants across Shopify
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Build stunning web pages easily with drag drop editor
How it works
Be easy to find
Search engines like Google use all sorts of signals to decide where to rank your store in results. Make sure you’re sending the right signals.
- Think fast. Site speed is one big thing search engines look at. So keep those pages and images lean.
- Stay on topic. Relevant keywords matter. The more they get used (think page titles, product reviews, search typeahead), the better.
Both search engines and customers love speedy stores.Go faster
Built into Shopify
SEO is part of the package
Shopify takes care of some SEO automatically, like preventing duplicate content in search results, and building your store name into page titles. Other important SEO elements are also easy to edit, like title tags, meta descriptions, image alt text, and URLs for your blog posts and products.
When you delete old products, auto-redirect people to what’s new.Keep traffic flowing
Make your store easier for shoppers and web crawlers to navigate.Map out your store
Get that tech stack
How True Botanicals does it
Skincare brand True Botanicals generated 15% more sales with Schema Plus for SEO.
When they search for what you're selling, make sure they find your store.Rank high on search