Search engine optimization

Get more people into your store by ranking higher in search results.

Popular with merchants across Shopify

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Create Landing, Product and Blog pages in less than 10 mins
How it works

Be easy to find

Search engines like Google use all sorts of signals to decide where to rank your store in results. Make sure you’re sending the right signals.

  • Think fast. Site speed is one big thing search engines look at. So keep those pages and images lean.
  • Stay on topic. Relevant keywords matter. The more they get used (think page titles, product reviews, search typeahead), the better.

Speed optimization

Both search engines and customers love speedy stores.

Go faster
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Go faster
Built into Shopify

SEO is part of the package

Shopify takes care of some SEO automatically, like preventing duplicate content in search results, and building your store name into page titles. Other important SEO elements are also easy to edit, like title tags, meta descriptions, image alt text, and URLs for your blog posts and products.

Page redirect

When you delete old products, auto-redirect people to what’s new.

Keep traffic flowing
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Keep traffic flowing

Sitemap builder

Make your store easier for shoppers and web crawlers to navigate.

Map out your store
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Map out your store

More SEO

When they search for what you're selling, make sure they find your store.

Rank high on search
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Rank high on search
Image editor

Streamline images to improve SEO and keep pages loading fast.

SEO how-tos

Help center

How to create a redirect

Merchant community

Learn from merchants who’ve been there

Blog

What you need to know about SEO