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	Shopify Email	Facebook & Instagram
Reviews	4.7 1,819 reviews	3.9 4,576 reviews
Pricing	Free to install	Free to install
Often installed by	Businesses based in United States	Businesses based in United States
Highlights	Use directly in Shopify admin	Use directly in Shopify admin
Campaign types	Email campaigns Newsletters Discounts Promotions Upsell emails Cart emails Checkout emails Abandoned cart Browse abandonment Welcome emails Follow-up emails Win-back emails Drip campaigns Custom campaigns
Managing campaigns	Editor tool Templates AI generation Custom code Import and export Email domains Triggers and rules Automations Targeting Segmentation Tagging Tracking Reporting Insights and tips Analytics
Listing management		Product feed Product sync Product selection Offer sync
Order management		Order approval Unified dashboard Inventory sync
Targeting		Audience segments Lookalike audiences Custom audiences Demographic Device Event-based Keyword Platform Product category AI targeting Retargeting
Campaign management		AI optimization Automated campaigns Bid optimization AI copywriting AI images and video Social media Website Shoppable videos Video ads Influencers and affiliates Pixel management
Performance analytics		A/B testing Performance tracking Ad spend Engagement metrics ROI analysis Click-through rates Conversion tracking Cost per acquisition Dashboards Demographic analysis