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	Shopify Email	Shopify Flow
Reviews	4.7 2,426 reviews	4.7 3,643 reviews
Pricing	Free to install	Free
Often installed by	Businesses based in United States	Businesses based in United States
Highlights	Use directly in Shopify admin	Use directly in Shopify admin
Campaign types	Email campaigns Newsletters Discounts Promotions Upsell emails Cart emails Checkout emails Abandoned cart Browse abandonment Welcome emails Follow-up emails Win-back emails Drip campaigns Custom campaigns	Email campaigns Newsletters Forms Discounts Upsell emails Cross-sell emails Abandoned cart Browse abandonment Welcome emails Follow-up emails Win-back emails Product recommendations Drip campaigns Custom campaigns
Managing campaigns	Editor tool Templates AI generation Custom code Import and export Email domains Triggers and rules Automations Targeting Segmentation Tagging Tracking Reporting Insights and tips Analytics	Editor tool Templates Custom code Triggers and rules Automations Segmentation Tagging
Automation tasks		Customer segments Customer tags Email responses Fraud detection Inventory levels Order fulfillment Order tags Payment status Product tags Return processing Stock replenishment Time-based Order processing
Customization		APIs Conditional logic Custom triggers Templates Scheduled tasks Custom workflows Multi-store