Audience Insights & Analytics

Audience Insights & Analytics

by Datonics

Advanced Google Analytics, Know Your Customer, Demographics

3.0 of 5 stars(2 reviews)

Understand Your Audience

Gain comprehensive insight into the makeup of your audience across demographics, shopping behavior, interests, hobbies, and more

Personalize Experiences

Leverage your unique audience insights to fuel more relevant products, messaging, ad campaigns, UI/UX design, style, themes, and content

Improve Marketing Strategy

Monitor the impact of campaigns and effectively allocate media spend. Uncover hidden data insights and take action via Datonics 1k+ segments

About Audience Insights & Analytics

Know Your Customers on Shopify

Audience Insights provides valuable data about your shoppers so you can create a more personalized shopping and marketing experience. Get to know your customers and monitor how your visitors change over time in response to marketing efforts.

Audience Insights works best for stores with 15,000+ US and Canadian monthly unique visitor — stores with fewer visitors may have a limited experience (longer wait time for segments to generate and fewer segments).

Shopping Preferences Dashboard

Learn what visitors are in the market for or if a customer has brand loyalty!

Customer Interests Dashboard

Find out your customer’s interests at a more granular level. With the interest dashboard, you can now reach people based on a holistic picture of their lifestyles, passions, and habits. Find an insight, take an action.

Advanced Demographics Dashboard

Gather demographic data that isn’t possible on Google Analytics. Basic and advanced demographic data paired with life-stage data around important life milestones, like graduating from college, moving homes, or getting married. By understanding when these moments are taking place, you can tailor your advertising or marketing to reach the right users with the right messages.

Audience Builder

Leverage our data to build audiences that will help you drive sales

Top Audience Segments Examples

Here are some of our audience segment examples and how your site visitors index against Datonics’ 1k+ prepackaged segments:


  • Age
  • Gender
  • Household Income
  • Marital Status
  • Home-ownership
  • Political View
  • Family Structure
  • Occupation
  • Life Events
  • more...


  • Automotive
  • Gaming
  • Hobbies
  • Travel
  • Content Consumption (TV, Movies, Social, etc…)
  • Home & Garden
  • Style & Fashion
  • more...

Shopping Habits

  • Value Shoppers, Coupon Shoppers, Brand Loyals, Impulse Buyers
  • Online vs. Retail
  • Store Visitors based on GPS Classification
  • In-market for
  • Previously Purchased
  • Advertisement Propensity
  • Green Awareness
  • Reception to Advertisement Type
  • Online Activity Levels
  • more...

Most Popular

  • Your store's unique breakdown of the highest indexing audience profiles

Exportable Reports

  • View, customize, and export reports spanning across all audience segments

Auto-Inserting Script

  • No need to worry about changes to your store's theme — Audience Insights will auto-insert the necessary script into your new theme for continuous analytics

See the app in action

Explore how the app works in an example store.

View example store

Media gallery




3.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    50% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    50% of ratings are 1 stars

Most recent reviews

Design Life Kids

Shows detailed and easy to use analytics! Happy with it so far and we haven't had any issues to date.

Rituel de Fille

This app inserted what appeared to be malicious code into our homepage. It created a white bar at the bottom of the our homepage with hidden text that said "Insert Ad Here!" and what appeared to be a link to some kind of bidding portal. STAY AWAY!!!!

Developer reply

April 22, 2021

We followed up with Kenzier from Ritual de Fille to work through her concerns and to answer all her questions. The "Insert Ad Here" code has been removed and the white bar issue has been resolved. To clarify, pro-market is the pixel that Datonics uses in order to match the visitors that arrive to your site against our database and populate your report, not a bidding portal — we do not collect any Shopify merchant data to sell.

I'd like to thank you again, Kenzier, for your invaluable feedback and for your willingness to work with us to improve Audience Insights!