Decile ‑ Customer Analytics

Decile ‑ Customer Analytics

by Decile

Grow profitably by bridging finance, data science & marketing

5.0 of 5 stars(4 reviews)


Inform marketing and product strategy with cohort-level analytics and modeling that join data across Shopify, advertising and measurement.


Turn insight to action by targeting the customers & prospects who will profitably grow your business with segmentation and onboarding tools.


Simplify LTV, retention, loyalty and product analytics by customer segments to optimize your strategy.

About Decile ‑ Customer Analytics

Decile is a customer data and analytics platform that helps retail brands grow profitably, build a more loyal customer base, and optimize product strategies.


  • Inform marketing, business, and product strategy with cohort-level analytics that join data across Shopify, advertising and measurement.
  • Gather and enrich all of your data with hundreds of behavioral and demographic attributes.
  • Quickly compare audiences based on cohort traits and purchasing signals with common audience comparisons provided by Decile.
  • Dig deep into purchase and product analytics to understand first-product purchase behaviors, frequency, repeat purchase rates, and basket analysis.


  • Turn insight to action by pinpointing the customers & prospects who will profitably grow your business with segmentation and onboarding tools.
  • Increase channel efficiency and allocate budget more effectively by definitively tracking which platforms are delivering the most incremental value with Decile’s cross-platform split-testing abilities.


  • Build smarter forecasts and better data-driven strategies with deep cohort-level analytics based on purchase trends, acquisition cost insights, and profitability metrics of your key customer segments.
  • Gain unique insight into how the customers you are acquiring today will grow your business and contribute to long-term business health.
  • Observe the performance of different customer cohorts over various periods of time, including the impact of COVID-19 and seasonal trends.

Integrates with

  • Facebook,
  • Google Ads,
  • Pinterest,
  • Snapchat,
  • Google Analytics,
  • ESPs

Media gallery


Pricing 14-day free trial

$2-5M Annual Rev.


  • Sales, Customer Composition, CAC/LTV, and Persona Dashboards

  • Build Custom and AI-driven Cohorts

  • Compare Audiences

  • Cross-Channel Onboarding

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

Infinite Objects

Working with the Decile team to gain further insights into our customers has proven to be incredibly rewarding after only a month and a half. We're already seeing a higher return on our ad spend, and we're looking forward to making more optimizations and continuing to gain more insights as we work with them in the future.


Decile gave us a lot of insight into things we didn't know about our customers with 3rd party data. The onboarding was seamless and fast. The team made us feel like we were the most important client and created a custom experience for our business. We see how this would be an invaluable tool to make better marketing decisions for copy, creative, targeting, promotions, and connecting our marketing activities and decisions to financial dimensions. We can look inside the mind of our buyers with their different purchase behaviors without being limited by the data that is held back by Google or Facebook. Highly recommended.

Matador Meggings

This is a very advanced platform to gain data and insights on your audience (aka CRM platform). You may think you know your customers but this tool gives you a very deep understanding of their attributes and behaviors. The team is absolutely stellar! I've received a white glove service from a world-class team of experts. They were all great communicators and literally handholding me in every step of the journey from onboarding to strategy to execution. They were always available for my questions. I learned a lot from them. They've given me so many recommendations and helped me put together a testing framework. This platform gives access to thousands (maybe millions) of 3rd party data audiences, which you may want to use to discover new audiences for acquisition purposes.