dexter : Price (Split) Testing

dexter : Price (Split) Testing

by aarzoo

Run price tests with one click, find hidden revenue & profits

5.0 of 5 stars(8 reviews)

One-click deploy

One click to deploy price tests. Your URLs stay the same! You don't need to make any changes on Shopify or your Facebook/Google ads.

Control splits

Control your tests, with custom traffic splits. Get results quickly with a 50-50 split or send only 10% of your traffic and measure steadily

Easy tracking

See which price is doing better in a single glance. We also tell you when you have enough data for a conclusive winner!

About dexter : Price (Split) Testing

Optimise Price, Maximise Profits

dexter is price split testing tool, that helps you test an alternate price for your products.

All you have to do is:

  1. Pick a product
  2. Decide how much you want to increase (or decrease) the price
  3. Pick what fraction of visitors should see the test price

You are now ready to launch a price test!

Big e-commerce corporations constantly leverage their product prices, in order to maximise profits. Now that power of price testing is in your hands, with dexter.


  1. Same product URL - no changes required in Shopify or your Facebook or Google Ads
  2. Compatible with remarketing, cart recovery - shoppers continue to see the same price through their journey (known to work with Klaviyo, Privy, Pushowl, Facebook, Google Remarketing)
  3. Start a test with one click - we take care of everything that's needed
  4. Simple comparison between prices - monitor revenue / 100 visitors to tell which price is doing well at a glance
  5. Statistical analysis - We do the math, so you can be sure that your price change works


  • Is it safe to play around with my product price?

It can be scary changing the price of product, without knowing what it will do to your sales. That is precisely why we built dexter so you can test the prices and know what works. Quickly and easily. If you still cannot get over the fear of changing your price, think about the prospect of greater revenue and profits. Marginal changes in price, seldom affect the sales of good products, but often have a substantial impact on the profits you take home.

  • What products should I run price tests on?

Pick a product that has steady visitors and sales. This is where you can quickly unlock hidden revenue. If you are too early in product or store growth story, the data will be noisy and you might not be able to get a quick and clear answer.

  • How do I know which price is doing better?

Simple: We'll point it out. We present a simple number - revenue / 100 visitors - to compare between the two prices. You also need sufficient data before concluding that a price is definitely better. We do this math for you as well, and tell you when a test has a conclusive winner for you.

We are a small team, here to help you manage your price to maximise your revenue and profits. Do write to us at!

Some limits:

  1. Due to the way Google Shopping treats price on the page, sometimes the price split tests might not work
  2. Products with more than 40 variants are currently not automatically supported
  3. Due to complications with some themes, we might not support your theme out of the box; we will review and try to make it work

Media gallery



Starter Plan


  • 200 price test visitors per month

  • Unlimited tests

  • Custom traffic splits

  • Custom traffic splits & price increments

Pro Plan


  • Unlimited price test visitors/month

  • (FAIR PRICE - FREE up to 200 price test visitors/month)

  • Everything else in the Starter Plan

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews


this app is awesome. super easy to setup and everything works perfectly. the developer even went out of his way to provide me with tips on how to setup my pricing tests. recommend 100%

Developer reply

September 16, 2020

Thank you so much! Hope we are able to help you find that revenue boost you are looking for.

Hey Buyer

Very Great App ...thanks to the whole team who is here for all kind of support
Working smooth hassle-free 3 clicks set up

Developer reply

September 4, 2020

Thanks Rushikesh! Really excited about working with you. Good luck.

Verde Golf

The people behind this app are super helpful and give great insight into things that are not even directly related to what they do. I was talking to Vinod via there support, very responsive and helped me with insight into other data and gave suggestions on prices to test. Highly recommend this app to anyone! The app itself also works great.

Developer reply

September 3, 2020

Thanks Alex!
And hope to "celebrate each other" a little more as your store picks up steam.
Good luck!