Going through customer data is usually dull - inundated with clickthroughs, conversion charts, and a host of complex terminologies. It’s no surprise that big data gets a bad rap.

With Dumb Reports, we’re trying to make data fun. The idea is not to get you more conversions: but to help you know your customers’ silly habits, their unusual purchase patterns, and more unique but not-really-important stuff.

For example:

• David likes to shop on weekends, while Nora always purchases on Mondays.
• The most Nancy has even spent on your website is $500.
• Your first order usually comes at around 4 AM in the morning.

We’re sure you get the drift. Data points that are not a foundation for marketing strategy - but can still give you valuable insights.

And we make sure your team stays amused. Here’s what you can expect:

• Blake’s address is 106 characters long. They must really love the "share location" feature on WhatsApp.
• 28 people bounced off just before paying. Send them a fluffy soft toy maybe? Hit 'em on the feels.
• 10% of your customers are Libra. 12% are Leos. About time we got astrologers to dish out some marketing advice!

Here’s to making data fun, and less insightful.