Google Customer Reviews is a free program that allows businesses to collect feedback from customers that have made a purchase on their site (Please note that this program is only available to Merchants in certain countries learn more). The ratings left by customers using Google Customer Reviews will be applied to your seller ratings eligibility. Google Seller ratings appear in your Search Ads, in Google Shopping Products, and in an optional badge that can be displayed on your site.
When a customer makes a purchase on your site, they will be presented with a pop-up option on the Order Status page. The pop-up will ask if they would like to opt-in to receive an email from Google requesting feedback about their experience with your store. If the customer opts-in, they may receive an email from Google once their order is estimated to have arrived.
With the easy Google Customer Reviews app and zero additional coding required, the app will present the survey opt-in modal from Google on the Order Status page once a customer has placed an order. It will only send data that Google requires in order to generate the Survey email to the customer.
Once you've installed the app, all you need to do is enter your Google Merchant Center ID, pick an estimated number of days it takes to deliver an order to a customer and you're ready to go. The survey opt-in will start appearing on the Order Status page after a successful purchase and Google will take care of the rest.
If you have enabled the Google Seller Rating badge to appear on your store, this will display the rating you have attained so far.
Please note: Google suggest that they need to collect 150 surveys before they calculate your Google Seller Rating, therefore you may want to disable the badge until you have attained your Google Seller Rating.