Transparent checkout is a game-changer for merchants operating in Latin America using Shopify's platform because it enables the merchants to unlock all local payment methods available linked with higher approval rates, less abandonment rate, and enhanced data for their marketing campaigns.
Furthermore, the app is designed to provide proper Facebook Pixel events for cash payments. Ads management is a key tool if you want to grow your e-commerce anywhere in the world. When it comes to LATAM, cash payments are tricky to measure due to their nature. When cash payment is generated it doesn’t actually mean that it will be paid, but digital marketing tools aren't prepared to deal with this issue and usually send a purchase conversion event when a cash payment is generated (not paid).
Aware of the importance of having these clean metrics, EBANX has engineered solutions that send proper events for cash payments, enabling our customers to measure their conversions.
When a cash payment voucher is generated our transparent checkout will fire a custom event named "VoucherGenerate". That means that only your credit card conversions are going to fire the "Purchase" event. In order to properly see these custom metrics in your Facebook Ads Manager, you'll need to set custom events and add them to your dashboard. At Facebook's business manager help center you'll find all the information you need in order to do that.