- Abandoned Cart reminders - Email reminders for abandoned carts to shoppers, making it easy for them to finish that incomplete purchase
- Contextual Product alerts - Highly relevant email campaigns with product updates automatically sent to shoppers based on their shopping history
- Rich insights and analytics - In-depth metrics and reports that show you how your customers are engaging with your email campaigns
99% of first time visitors to your store leave without making a purchase but a lot of them likely had a strong intent to purchase. What are you doing to make it easy for them to come back and buy from you?
Shoppers rarely purchase on their first visit - but a lot of them do spend a significant amount of time browsing your site and researching the products they are interested in buying. The intent to purchase is clearly there, and their shopping journey typically reflects that intent. Shoppers frequently get interrupted or distracted, and they leave without making the purchase even though they might have wanted to. When you bring those shoppers back, there is a high likelihood that they'll make that pending purchase - and that's where Triggered Emails can help. By tailoring the content of your email campaigns automatically to products that the shopper is interested in, the Swym Triggered Emails app can help engage the shopper better and make it easier for them to pick up where they left off. The Swym platform keeps track of the customer’s journey, understand what they are looking to do and personalize these emails based on that context. Install and configure the app in a few simple steps and let the Triggered Emails app work its magic.
How does the Triggered Emails app work? What do I need to do?
When you install the Triggered Emails app, our simple install wizard will guide you through configuring your app settings:
- Email settings: From name, email address for sender and optionally, API keys for your Email Service Provider
- Trigger rules: Rules you'd like to enable for your store - Abandoned Carts, Price Drop, Low Stock, Back-in-stock etc.
Once these settings are configured, Swym will start capturing data on user interactions as they are happening on your store. We start building a deep user profile for each shopper based on all their interactions, across all their devices. That user context, combined with the latest updates on the products they are interested in becomes the basis of our personalization. We then intelligently overlay that user context with the rules you had configured for your store to dynamically tailor your email campaigns for each shopper
How will you know if Swym Triggered Emails is working for you?
All the email campaigns sent by Swym Triggered Emails will be suitably tagged to ensure that the attribution is accurately captured and reported on. The app includes an Analytics and Reports module that will give you all the visibility you’ll need into the performance metrics for these email campaigns, broken down by topic. We are also constantly looking to add more value to our module, so if there is any additional reporting functionality you need, please email us and we’ll do our best to see how we can deliver that for you.
What does it take for a store to get started?
Just get the Swym Triggered Emails app, fill out your email preferences, set up the triggers you are interested in and you are good to go. Sit back and watch the app weave its magic.
Other apps by Swym that you may find useful
Swym Wishlist+ :
Allow shoppers to capture their shopping history on your site across any device, without having to log in. Visit us at http://swym.it/apps/wishlist/
if you'd like more information on the Wishlist app for your Shopify store.
In Stock Alerts: Allow shoppers to subscribe to product alerts on your site and get automatically notified when those updates happen. Check it out at http://swym.it/apps/in-stock-alerts/