EQL: Launches and Drops

EQL: Launches and Drops

Pricing
$49/month. Free trial available.
Rating
5.0 (2)
Developer
EQL

Launch special products with Draws and reward fan loyalty with Exclusive Access to limited releases.

Run product launches the way they’re meant to be: engaging, fair, and memorable. Whether you're launching limited editions, brand collabs, or your latest high-demand merch releases, EQL stops the bots and drives more connection. Use powerful mechanics like Draws, Exclusive access, and Exclusive first come, first served launches to get the flexibility and control you need to drive engagement and reward your loyal customers.

Run product launches the way they’re meant to be: engaging, fair, and memorable. Whether you're launching limited editions, brand collabs, or your latest high-demand merch releases, EQL stops the bots and drives more connection. Use powerful mechanics like Draws, Exclusive access, and Exclusive first come, first served launches to get the flexibility and control you need to drive engagement and reward your loyal customers. more
  • Flexible launch types: Draws and Exclusive access launches — all from one app.
  • Notify Me functionality to gauge demand and plan inventory strategically.
  • Fully customizable launch app blocks that can be added directly to your theme.
  • Automatically generated draft orders: reduce your manual workflow and save time.
  • Advanced bot mitigation security and entry rules to give real fans a fair shot.

Languages

English

Works with

Categories

Pricing

Standard

$49 / month

Plus usage-based charges based on the number of units sold and varying by launch type.

  • Bot mitigation and Run Fair technology
  • Unlimited launches
  • Launch performance reports
  • Pass some of your usage fee to customers

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Reviews (2)

Overall rating
5
Counts per rating level
  • 100% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 0% of ratings are 1 stars
January 17, 2026

EQL has been a strong partner for us. We use it to run exclusive access launches and lotteries, and it helps ensure everything is handled in a fair, transparent way for our customers. We’ve been working with EQL for over three years now, and it’s become a reliable part of how we manage high-demand drops.

The Shopify integration is seamless, which makes life easier for our team and keeps the customer experience smooth. As our launch strategies have evolved, EQL has scaled with us and continues to deliver. It’s a solid tool we trust and plan to keep using.

Swag Golf Co
United States
9 months using the app
November 13, 2025

The Shopify x EQL app has been a great addition to our business! Being able to offer exclusive access to limited groups with ease has increased both the diversity of our consumers and overall user engagement. The step-by-step setup process makes creating launches simple, and helpful prompts appear if any errors occur. Whenever we’ve needed assistance, support has been quick to guide us in the right direction. With clear resources available, every question has an answer. This app has empowered us to offer unique promotions on products we might not have featured otherwise—driving success across our websites. We’re excited to keep using it and to see the continued impact it has on our company.

Social Status
United States
2 months using the app

Support

App support provided by EQL.

Developer

EQL

Cremorne, VIC, AU

Launched

February 11, 2025

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Customers, store owner

  • Customers

    Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

  • Store owner

    Name, email address, phone number, physical address

View and edit store data:

Customers, products, orders, store analytics, Shopify Functions, Online Store

  • View customers

    Browsing behavior, customer data

  • Edit products

    Inventory, products, publications of products on sales channels, product listings, collections

  • Edit orders

    Draft orders, merchant managed fulfillment, all order details

  • Edit store analytics

    Pixels

  • Edit Shopify Functions

    Cart and checkout validations

  • Edit Online Store

    Metaobject definitions, metaobjects, theme

  • Edit other data

    Customer payment methods, locations, payment mandate

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