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Launch special products with Draws and reward fan loyalty with Exclusive Access to limited releases.
Run product launches the way they’re meant to be: engaging, fair, and memorable. Whether you're launching limited editions, brand collabs, or your latest high-demand merch releases, EQL stops the bots and drives more connection. Use powerful launch mechanics like Draws and Exclusive Access to get the flexibility and control you need to drive engagement and reward your loyal customers.
- Flexible launch types: Draws or Exclusive access launches — all from one app.
- Add fully customizable launch app blocks directly to your theme.
- Automatically generate draft orders: reduce your manual workflow and save time.
- Advanced bot mitigation security and entry rules to give real fans a fair shot.
- Simplify exclusive launches with tools designed for growing brands.
- Highlights
- Use directly in Shopify admin
- Works with the latest themes
Languages
English
Works with
Categories
Rewards you can offer
Pricing
Standard
$49 / month
Plus usage-based charges based on the number of units sold and varying by launch type.
- Bot mitigation and Run Fair technology
- Unlimited launches
- Launch performance reports
- Pass some of your usage fee to customers
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
Reviews (1)
- 100% of ratings are 5 stars
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0% of ratings are 4 stars
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0% of ratings are 3 stars
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0% of ratings are 2 stars
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0% of ratings are 1 stars
The Shopify x EQL app has been a great addition to our business! Being able to offer exclusive access to limited groups with ease has increased both the diversity of our consumers and overall user engagement. The step-by-step setup process makes creating launches simple, and helpful prompts appear if any errors occur. Whenever we’ve needed assistance, support has been quick to guide us in the right direction. With clear resources available, every question has an answer. This app has empowered us to offer unique promotions on products we might not have featured otherwise—driving success across our websites. We’re excited to keep using it and to see the continued impact it has on our company.
Support
App support provided by EQL.
Or visit their support portalResources
Launched
February 11, 2025
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View personal data:
Customers, store owner
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Customers
Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, products, orders, store analytics, Shopify Functions, Online Store
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View customers
Browsing behavior or customer data
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Edit products
Inventory, products, publications of products on sales channels, product listings, or collections
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Edit orders
Draft orders, merchant managed fulfillment, or all order details
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Edit store analytics
Pixels
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Edit Shopify Functions
Cart and checkout validations
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Edit your Online Store
Metaobject definitions, metaobjects, or theme
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Edit other data
Customer payment methods, locations, or Payment mandate
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