What is retargeting?
Retargeting, is a form of online advertising. that can help you keep your products in front of visitors after they leave your store.
On average only 2% of visitors convert into buyers on their first visit.
What is countdown retargeting?
Instead of displaying regular image or carousel ads to people who visited and didn't complete a purchase, our app will display an interactive countdown time inside a video ad.
What happens when the user clicks on the ad?
The user will be redirected to your store as with any other Facebook ad, the only difference is that a customizable countdown timer will be displayed inside your store.
The timer displayed in your store will be in sync with the timer in the video ad, creating a seamless and native experience.
72 hour countdown
The app will retarget visitors to your store who didn't complete a purchase with a 72 hour countdown campaign, during the campaign the visitor will be targeted with multiple ads.
1) A visitor visited your store but didn't buy anything
2) After 12 hours the visitor will see a countdown ad, the timer will show that less than 60 hours are left to enjoy the discount
3) After 28 hours the visitor will see a countdown ad, the timer will show that less than 44 hours are left to enjoy the discount
4) After 70 hours the visitor will see a countdown ad, the timer will show that less than two hours are left to enjoy the discount
The app will use your Facebook pixel and your Facebook ad account, so you can stay in control.
Facebook will charge you for the actual ad spend.
Why do countdown ads work?
The obvious reason: a sense of urgency
Countdown ads are displaying a unique offer that is about to expire.
Frequently, users seeing your offer are not ready to buy yet.
A countdown is a perfect way to “push” buyers into making a purchase decision.
The not so obvious reason: multi-touch sales funnel
Data shows most prospects will decide to make a purchase after being exposed to a service or product 6–8 times.
(Source: Business Insider
However, most marketers are still running their ad campaigns, hoping a potential buyer will see their fancy ad and make an immediate purchase.
Imagine you see a TV commercial just once. Will it have a strong effect compared to seeing it multiple times over a few days or even weeks?
Our data shows most buyers will not purchase after seeing the ad the first time, but seeing the ad up to 6 times during 72 hours dramatically increases the chances of conversion.
To learn more about the concept and how it works, check out this article: