What does Fastloader do?
Any time a user’s experience is interrupted, the chance of them leaving increases. Changing from one page to another will often cause this interruption by showing a white flash of no content, by taking too long to load, or by otherwise taking the user out of the context they were in before the new page opened.
Fastloader was created to solve this problem by making your store feel smoother and more responsive when navigating.
Transitions between pages enhance the experience by retaining and improving the user’s context, maintaining their attention, and providing visual continuity and positive feedback. Page transitions are also aesthetically pleasing and reinforce branding when done well.
How does it work?
Fastloader works by animating the page transitions when a visitor enters or browses through your store.
In a nutshell, it works by detecting when a user enters your store or navigates from one page to another, and it applies an animated transition while it waits for the next page to load.
Will this make my store faster?
Perceived performance describes how fast your app is in the user’s opinion. In other words, performance is measured not by some objective metrics but by the user’s feelings and opinion.
In your customer’s eyes and minds, your store will load faster!
Our experience and impression of a product are shaped by a combination of factors, with interaction playing a fundamental role. No longer can we think of user interfaces as static designs and add the magic of interaction later on. Instead, we need to embrace the interactive nature of the Web from the very beginning and think of it as a natural constituent.
Performance, conversion, and brand engagement are inextricably connected!
Performance plays an important role in shaping how customers perceive your brand and may affect a customer’s purchase intent. Any online shopper will tell you that faster is better than slower.
When optimizing websites for better-perceived performance, you’ll still reap the same benefits as a website that is truly fast, which includes site visitors staying longer, increased conversions, and a better use
Bottom line: faster websites boost conversions!
On the internet, where content is easily accessible and users are finicky and impatient, slower sites will lose revenue. Psychology is extremely important in web design, so anything you can do to increase the mere perception of your site speed will contribute to these higher metrics, you can make your websites stand out from the crowd.
